New technology helps top brands build a consistent story. What is your brand’s story, and how are you going to tell it?
Marketing Automation | Done correctly, could successfully complement your overall strategy and reach the right audience without wearing out the message. Learn how marketers are creating personalized messages in advance to engage and nurture their prospects while focusing on other initiatives.
We’re proud to announce that 2015 will be our inaugural year of membership in the International Franchise Association, the leading organization supporting franchising globally.
We’re always looking for new ways to make a marketer’s job easier and more enjoyable. We spend hours, weeks, even years researching and developing solutions to streamline the campaign process and optimize results.
Personalization remains an elusive challenge for marketers in 2014. Join us for a webinar on August 5th with Ian Michiels from Gleanster Research to learn more.
Regardless of the number of employees, most marketing departments face similar challenges: lack of resources, reach & insight. Read more…
Sales and marketing should go together like peanut butter and jelly. Unfortunately, many organizations experience friction between these two areas, especially when it comes to meeting goals and hitting sales numbers. Sales tends to blame marketing for lack of sales support and successful advertising campaigns, while marketing becomes frustrated with sales….
A few weeks ago, we posted a series about predictions in the marketing industry for 2014. The insights came from industry blogs and people calling themselves (or introduced as) experts in the field. Yesterday, I found an interesting flip side to those posts: The results of a comprehensive survey by StrongView of marketing leaders’ actual plans for 2014 (and the accompanying infographic).
The first is the most obvious way to a more effective email campaign but the most often unstated is timeliness.
Over the past few weeks, we’ve posted a survey of past (and current) predictions about the future of the marketing industry. Along with those predictions of trends in the industry, many of the sources I surveyed also pointed out what they think the big challenges of 2014 will be. Whether or not they end up being 100% accurate, it’s helpful to at least consider how your company will handle the complex realities that arise as technology advances.
It’s that time of year again. Websites are posting lists of all kinds – from silly, entertainment-centric round-ups to more serious, business-minded tallies. It’s also the time for marketing blogs post their industry forecasts for the next year.
In Part I of this post, I surveyed past predictions that marketing news sources made in 2010 and 2011. While most of these were unsurprising, a few were notably on-target. Today I’ll cover predictions made for 2012 and 2013.
As the end of 2013 approaches and marketing websites post their predictions 2014, I thought it’d be interesting to take a look at forecasts made in the past several years to see if they’ve come true. For my purposes, I only surveyed predictions made in 2010 or later – though perhaps I’ll do a later post looking back further. Exactly how accurate are we at making predictions about our own industry?