We have come a long way from smoke signals and riding horseback through the night, and now with the use of current technology we can make certain when a disaster hits, the warning will reach the right people faster than the storm.
Social Media.
Social Media Marketing: Fundamentals
If a brand wants to create campaigns that transition over time, it must start with this fundamental marketing concept and go from there.
Marketing & Music: Branded Content Hits Center Stage
Brands seek to reach consumers in a new way at #SXSW. How marketing and music can work together to drive customer interaction.
The Top 5 Apps You Must Download: Mobile Marketer Series
What could a person learn about you from the apps on your phone? A quick glance at your phone might reveal that you’re a sports enthusiast, an amateur photographer, and a fan of talk radio podcasts. But would it reveal that you’re keeping up with marketing trends?
What’s New at the LIMRA Social Media Conference
We were thrilled to be a part of the 2014 LIMRA Social Media Conference, where CEO Tim Storer debuted a brand new feature from our marketing communications platform…
Heading to Boston for the LIMRA Social Media Conference
In a couple of weeks, we will be joining a number of distinguished companies at the LIMRA Social Media Conference (August 20-22, 2014) to discuss the state of social media in the Finance Industry. Social media marketing is not…
Choosing Tactics for Your Content Marketing
In our last post, we explored what it takes to become effective at content marketing. Now that your mind is filled with amazing content ideas that reflect your brand and will no doubt engage your audience, a new question arises… How will I package and deliver this content to my audience?
Remembering to Support Your Sales Reps: A Marketer’s Dilemma
Sales and marketing should go together like peanut butter and jelly. Unfortunately, many organizations experience friction between these two areas, especially when it comes to meeting goals and hitting sales numbers. Sales tends to blame marketing for lack of sales support and successful advertising campaigns, while marketing becomes frustrated with sales….
Timeliness is Key to Email Marketing
The first is the most obvious way to a more effective email campaign but the most often unstated is timeliness.
Artificial Intelligence
How smart can computers get? Most of us already have smartphones we use for a thousand small tasks that used to take a lot longer to accomplish: check out library books, find the cheapest gas station by your office, Google an authoritative-sounding statistic to use in the heat of an argument. One day we’ll just leave it to the iPhone to cut the grass, babysit the kids, and serve the perfect martini. (What will I do with my weekends then?)
Property & Casualty Insurance Companies Ramping Up Marketing Efforts
The marketing of insurance has becoming a lot more interesting in recent years. A product category that had previously been perceived as uninteresting has gotten a lot of attention and marketing dollars. Many players in the space are using various tactics to promote greater brand awareness and more positive brand beliefs in order to induce purchase.
Can Banks ‘Bank’ on Social Media?
Banks as a whole are challenged to optimize social media use. Content generation and management are key concerns. Social media is a two way conversation, not a one way push mechanism for brand content. Banks need to sell product like many companies, and social media serves a way to aid the sales process if used optimally. Social media can be a good driver of brand awareness, research, and the development of brand beliefs that can serve to induce purchase.