by Distribion Archive | Oct 19, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
By Deb McAlister-Holland Marketers understand that email marketing is changing. Still, in July 2011, 95% of the marketing executives surveyed by The Distributed Marketing blog rated email “somewhat” or “very” effective in delivering results – far more than any other...
by Distribion Archive | Oct 17, 2011 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
Multi-channel marketers have many channels to reach potential customers — but few have the budget to use all of them for every message. So what’s the single best source of qualified leads? According to a survey from Hearst Business Media...
by Distribion Archive | Sep 28, 2011 | Blog, Blog Archive, Distributed Marketing
By Deb McAlister-Holland Once upon a time, there was a brave knight who rode into battle and (a) slew the dragon (b) rescued the princess and (c) earned fame and fortune, becoming a legend for his many deeds. At least that’s how the story goes. In real life,...
by Distribion Archive | Sep 23, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
By Deb McAlister-Holland On April 15, 2010, IDC analysts Frank Gens and Amy Konary presented an executive briefing called The Maturing Cloud: What the Grateful Dead Can Teach Us About Cloud Economics. In addition to IDC’s usual carefully researched data, the webinar...
by Distribion Archive | Sep 21, 2011 | Blog, Blog Archive, Multi-Channel Marketing
by Deb McAlister-Holland Long ago, in an office less than three miles from the one I am in today, I wrote my first press release on an IBM Selectric typewriter. The goal was simple: to persuade a reporter (radio, TV, or print) to take one or more of the sentences in...