An Audience for Every Marketing Strategy

Lead generation is a powerful result of any successful marketing campaign, but growing a customer base of inbound leads can be challenging. Sometimes the true test is finding new potential customers in a specific demographic or area, particularly niche audiences in...

Forging a Future in Franchise Marketing

For corporate franchising, supporting each franchisee through centralized marketing campaigns can be an uphill battle. For our client, U-Save Car and Truck Rental, this was no different. With over 200 locations around the world, U-Save boasts an impressive customer...

Create. Capture. Convert. A Webinar on Email Marketing

Whether you are looking to stay ahead of the competition with email marketing best practices or need a crash course in advanced email metrics, this webinar is right for you. Register to attend our free webinar that covers all the email essentials and latest tracking...

Email Marketing in Finance & Insurance: An Interview

2016 marks 100 years of service for LIMRA, a worldwide research organization and the trusted source of industry knowledge for over 850 finance and insurance services firms. LIMRA provides its members with the latest insight and analysis on retirement, insurance and...