Distributed Marketing Organizations Need An Extreme Makeover

This year’s LIMRA Distribution Conference theme “Extreme Makeover” highlights the need for organizations to rethink their sales, marketing, education and recruiting strategies to adapt to the new ways local agents and consumers communicate, learn and...

Local Marketing & Local Content Optimization Rank High In 2013

According to The CMO Council, over 61% of marketers surveyed ranked the need to better localize content and messaging a high priority in 2013.   The shift to a more local marketing messaging tactic has certainly been heavily influenced by the social media...

Distributed Social Marketing a Critical Component for Organizations to Optimize Social Media Marketing Campaigns

Marketing professionals continue to actively add in social media to compliment and reinforce their ongoing marketing campaigns. In fact, 65% of these individuals will integrate some aspect of social marketing in the months to come. As sales and marketing professionals...