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Friday Roundup: Twits Ruin Social

by Distribion Archive | Aug 26, 2011 | Blog, Blog Archive, Industry News

Twits Can Ruin a Social Media Strategy– A campaign advisor to Senator Scott Brown and presidential candidate Mitt Romney stirred up a media firestorm for his bosses when he created a twitter account using the name @crazykhazei to make fun of Alan Khazei, who is...

What to Do When Customer Service Meets Social Media: 5 Basic Lessons

by Distribion Archive | Aug 24, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing

In June 1984, the first online customer support forum for computer users sponsored by a computer maker opened its virtual doors on CompuServe on a Tuesday morning.  Around noon on Thursday, the volume of inquiries was running about five times what the company planners...

Five Social Media Myths that Can Cripple Marketing

by Distribion Archive | Aug 3, 2011 | Blog, Blog Archive

When it comes to social media, even the experts learn something new every day.  Most CMO’s admit that developing the expertise they need to effectively use social media is a key priority. Unfortunately, there are a lot of myths out there that can derail almost...

News roundup: Social and Digital Media’s Split Personality On Display

by Distribion Archive | Jul 15, 2011 | Blog, Blog Archive, Industry News

Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart.  All five of the selected articles demonstrate the deep divides in how...

Drawing the Line Online: Recorded Webinar & Presentation

by Distribion Archive | Jul 14, 2011 | Blog, Blog Archive

This morning’s webinar with Distribion, Socialware, and LIMRA went beautifully!  If you missed it, you can download the presentation here, and view the recorded webinar here.  There were so many questions that panelists Chad Bockius, Edgar Rodriguez, and Stephen...
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