Legendary radio personality Paul Harvey formulated three rules of audience engagement back in the 1950’s – and those decades-old rules can help marketers jump-start social media and email marketing efforts today. His 1-2-3 approach to audience engagement is particularly applicable to social media and email marketing, even though he formulated them decades before either one […]
Blog Archive.
Franchiser Scores Sales with Distributed Marketing
If you’re like most marketers, this is the time of year when you’re being asked to take a sharp knife to your marketing budget for 2012. To get better results without spending more, think distributed marketing. The more customer-facing employees who have the ability to tailor the communications they send out without jeopardizing brand and […]
Blogs Much More Than “Graffitti with Punctuation”
“Blogging is not writing. It’s graffiti with punctuation.” That’s what movie maker Stephen Soderbergh said in his film “Contagion.” Of course, he isn’t a corporate marketer faced with a changing customer buying pattern and the need to build in-bound traffic from search engines. If he was, he’d know that today blogging is one of the […]
Harnessing the Power of Word-of-Mouse
We often promote this blog through press releases and advance copy sent to other bloggers and journalists. Last week, Forbes.com columnist David Coursey surprised us by a draft blog post that quoted him and submitting it to Forbes.com as a guest post. “I had planned to write something about the topic myself, and link back […]
Who Owns Your LinkedIn Contacts?
Who owns your LinkedIn profile? (Hint: it might not be you.) That was the headline on a post on this blog back in June, 2011 — and the answer we arrived at with help from a number of legal and compliance experts was, “It depends.” That leads us to a related question: who owns LinkedIn contacts […]
Trick or Tweet: 7 Social Media Horror Stories
Yes, it’s Halloween in the Twitterverse (and the rest of the social media world) — and to make sure that it’s all treats, and no tricks that can come back to haunt you, here’s a list of Halloween “don’ts” for marketers that make sense all year round. Don’t let personal comments (or prejudices) ruin your […]
Blogging Success Webinar – Join Us Nov. 15!
The Distributed Marketing Blog launched in late March. As anyone who’s ever started a new blog knows, it’s not easy to build traffic, SEO rank, and credibility – but we had a plan, and the plan worked. With help from our friends at MyPRGenie and a lot of Twitter and Facebook friends who shared links to […]
Four Avoidable Marketing Metrics Mistakes
A lot of marketers wanted to emulate TV’s Mad Men: creative geniuses who build brands and marketing empires. Instead, became math men spending their days with statistics and spreadsheets filled with complex formulas for measuring every message and justifying spending. In fact, half of CMO’s say that justifying spending through metrics takes more than 30% […]
Email Metrics That Make Sense
No matter what email marketing solution you use, it’s sure to come with a set of email campaign metrics that will help you judge the success of your campaigns. The most common metrics built into the reporting dashboard in email solutions are: Accepted rate – What percent of your messages were actually delivered to someone’s […]
Why Testing Email Subject Lines Isn’t Optional
By Deb McAlister-Holland Marketers understand that email marketing is changing. Still, in July 2011, 95% of the marketing executives surveyed by The Distributed Marketing blog rated email “somewhat” or “very” effective in delivering results – far more than any other marketing communications channel. At the same time, everyone involved in email marketing acknowledges that the […]
Best Source of Qualified Leads? SEM
Multi-channel marketers have many channels to reach potential customers — but few have the budget to use all of them for every message. So what’s the single best source of qualified leads? According to a survey from Hearst Business Media Electronics Group and Goldstein Group Communications, it’s search engine marketing. You can see the complete […]
Print Collateral Drives Sales
If you relied solely on the trade press and Twitter, it would be easy to think that marketing and sales organizations have moved beyond print to a world where everything is digital. But actual data shows that print remains near the top of the list for many marketers. Why? Because it works, and there are […]