After the LIMRA Social Media Conference in Cambridge, MA a few weeks ago, one of the attendees who downloaded the presentation deck used for the Customer Service Meets Social Media panel posted this question: “One of the points made in this panel is that front-line employees are often recorded (audio and video) and the results […]
Blog Archive.
Friday News Round-Up: Links Have a Short Half-life, Crowdsourcing at the White House & More Useful News
Here’s this week’s round-up of news stories that we think offer insights or lessons that can help multi-channel distributed marketing organizations. The “half-life” of links depends on where they are posted. Bit.ly, the link-shortening service, reported this week on the results of a study by Hilary Mason that shows how a link’s half-life is, depending on […]
Repetition, Transparency, Multi-channel Communications Help Rebuild Trust
One of the daily challenges for marketing is building trust among consumers. It’s never been easy, but it’s gotten harder over the last two years. Luckily, multi-channel marketers have a clear path to reaching out to the public through web, social media, PR, and trusted local agents or managers. Building trust in difficult economic times […]
Four “Old-fashioned” Marketing Tools That Distributed Marketing Still Needs
There’s been so much buzz lately about QR codes and social media that it’s easy to forget about some tried and true – even “old fashioned” marketing tools. But here are four that research shows should still be at or near the top of your distributed marketing checklist. Why? Because they work! Adding these four “old-fashioned” […]
Happy Labor Day!
No new post on The Distributed Marketing Blog today — it’s Labor Day in the USA. Have a safe and enjoyable holiday weekend!
What Employers Want When Hiring Social Media Talent
Peter Shankman, founder of HARO (Help a Reporter Out), a service that links bloggers, journalists, and content producers (video, audio, digital, print) with expert sources, has said, “Don’t hire a social media expert. It’s like a deli hiring someone who’s an expert in taking the bread out of the freezer. Unless they can also make a […]
Email Evolution: New Trends in a Proven Marketing Communications Channel
By Deb McAlister-Holland For nearly 3 decades, I’ve had an email marketing campaign of some kind running every business day. Yes, there was email 30 years ago. In fact, email is 40 years old. Back when I sent my first few campaigns, there wasn’t a lot of commercial email being sent. I worked for a […]
Why Distributed Marketing Needs Naked Conversations
Technology industry journalist Tom Foremski wrote recently that social media is not corporate media, and that the current gold rush among consultants and social media experts who are exhorting corporate marketers to turn social media into a powerful sales channel will ruin social media. The trend, he said, is inevitable and sad because as the […]
Friday Roundup: Twits Ruin Social
Twits Can Ruin a Social Media Strategy– A campaign advisor to Senator Scott Brown and presidential candidate Mitt Romney stirred up a media firestorm for his bosses when he created a twitter account using the name @crazykhazei to make fun of Alan Khazei, who is running against Brown for the Massachusetts Senate seat that Brown now […]
What to Do When Customer Service Meets Social Media: 5 Basic Lessons
In June 1984, the first online customer support forum for computer users sponsored by a computer maker opened its virtual doors on CompuServe on a Tuesday morning. Around noon on Thursday, the volume of inquiries was running about five times what the company planners had projected, and by the end of the day on Friday, […]
Defining Measurable Value for Multi-Channel Marketing Automation
Guest Blog By David Potter, Vice President, Professional Services, Distribion, Inc. One of the basic assumptions this blog makes is that its readers are marketers who are interested in improving their multi-channel marketing results through almost any means possible. Another is that there is a place for technology in almost any distributed marketing organization – […]
Friday News Round-up: Tweet Success, Made-to-Order Marketing
Tweet Success = Right Tweet, Right Time – Social Media Today posted an excellent blog post this week on the best post times for various kinds of social media. The blog said that posting to Twitter at noon, 5 p.m. and 6 p.m. midweek and on weekends was optimal. For Facebook, Saturday morning is the […]