No matter what industry you work in, your target audience is probably channel agnostic. That is, they don’t put their faith in any single channel — online, offline, mobile, social. Instead, they put their faith in human interactions that are relevant, accessible when they want information, and positive. That’s the conclusion that Ian Michiels, chairman […]
Blog Archive.
Ready Access to Marketing Collateral Predicts Sales Success
Although 2011 has been a good year compared to the last two, most sales and marketing organizations still face many challenges including the lingering economic downturn, a hyper competitive business landscape, and rising customer expectations. Add in the complexity that comes with multi-channel communications and complying with burgeoning regulatory requirements, and it’s easy to see […]
News roundup: Social and Digital Media’s Split Personality On Display
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. All five of the selected articles demonstrate the deep divides in how companies are addressing social media — and point up why integrating the medium’s “split personality” is likely […]
Drawing the Line Online: Recorded Webinar & Presentation
This morning’s webinar with Distribion, Socialware, and LIMRA went beautifully! If you missed it, you can download the presentation here, and view the recorded webinar here. There were so many questions that panelists Chad Bockius, Edgar Rodriguez, and Stephen Selby didn’t get to all of them, so the organizers are preparing a downloadable Q&A for […]
Last Call: Register Now for Tomorrow’s Webinar on Social Media Compliance
Drawing the Line Online: Personal vs. Professional Speech is shaping up to be the hottest webinar of the summer with practical advice and clear explanations that will help anyone who works in a regulated industry harness the growing power of social media — without regulatory compliance headaches. The session starts tomorrow, Thursday – July 14, 2011 […]
Making the Case for 2012 Marketing Budgets
The year is half over, and that means it’s time for many of us to start building the business case for 2012 marketing spending. If you want to get management approval to buy a technology solution for your multi-channel marketing organization, start by looking at the purchase from your CEO or CFO’s perspective. Nothing you can […]
7 Best Practices for Mobile Email
According to both Forrester and Gartner, about 76% of U.S. workers have access to email on mobile devices today, and globally, it’s approximately 60% of all full-time employees. Forrester projects universal email access on mobile devices by 2014. Most marketers already know how to design good-looking, well-written HTML email messages that get results. But how […]
News Round-up: Hashtags Bite Entenmanns, Twitter Causes Bayer Headache
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Hashtag surfing bites Entenmanns. When a marketer at Entenmanns used the Twitter hashtag #notguilty to promote the company’s low-fat baked goods, the company stepped right into the middle of the Twitter […]
Drawing the Line Online: Personal vs. Professional
Three experts on social and digital media and compliance will present a free webinar on Thursday, July 14 that will clarify the rules for companies – and employees – in regulated industries when using online services like LinkedIn, Facebook, Twitter, and others. Implementing compliant social media strategies in business can be more complex than it […]
Facebook Fabulous: Five Business Success Tips
After posting a list of six common Facebook faux pas, with the information businesses need to know to avoid them, it seems only logical to post a list of tips that can help a business create fabulous Facebook pages. Create a Page People Want to Visit. What is it about your business that would make […]
We hold these truths to be self evident: Celebrating American Independence
It was 235 years ago today that the Continental Congress published the Declaration of Independence. In celebration of the beginning of American independence, there’s no new blog post today. Have a safe and enjoyable holiday!
Friday News Round-up: Five Stories Marketers Shouldn’t Miss
This week brought a number of interesting stories that will affect nearly anyone who uses a multi-channel distributed marketing approach to sell products or services, regardless of their industry. Here are five of the most interesting: NLRB Targets “Facebook Firings” and Social Media Policies — North Carolina law firm Nexsen Pruet publishes a monthly employment law update that always contains […]