Who knows what the future holds. For now I’ll use a marketing platform that handles the tedious online marketing tasks, freeing me to engage with customers.
Marketing Automation.
Don’t Hide From Your Customers
It’s important for small businesses and first time entrepreneurs to take extra steps to ensure the accuracy of their online business listings.
Remembering to Support Your Sales Reps: A Marketer’s Dilemma
Sales and marketing should go together like peanut butter and jelly. Unfortunately, many organizations experience friction between these two areas, especially when it comes to meeting goals and hitting sales numbers. Sales tends to blame marketing for lack of sales support and successful advertising campaigns, while marketing becomes frustrated with sales….
TMI: Too Much Information
A few weeks ago, we posted a series about predictions in the marketing industry for 2014. The insights came from industry blogs and people calling themselves (or introduced as) experts in the field. Yesterday, I found an interesting flip side to those posts: The results of a comprehensive survey by StrongView of marketing leaders’ actual plans for 2014 (and the accompanying infographic).
Timeliness is Key to Email Marketing
The first is the most obvious way to a more effective email campaign but the most often unstated is timeliness.
Do You Accept this Challenge?
Over the past few weeks, we’ve posted a survey of past (and current) predictions about the future of the marketing industry. Along with those predictions of trends in the industry, many of the sources I surveyed also pointed out what they think the big challenges of 2014 will be. Whether or not they end up being 100% accurate, it’s helpful to at least consider how your company will handle the complex realities that arise as technology advances.
Artificial Intelligence
How smart can computers get? Most of us already have smartphones we use for a thousand small tasks that used to take a lot longer to accomplish: check out library books, find the cheapest gas station by your office, Google an authoritative-sounding statistic to use in the heat of an argument. One day we’ll just leave it to the iPhone to cut the grass, babysit the kids, and serve the perfect martini. (What will I do with my weekends then?)
What’s Your Thanksgiving Game Plan?
By “game plan,” I don’t mean your strategy to catch all the best football games, even when they’re on at the same time. I don’t mean your kitchen maneuvers to successfully cook a turkey and 10 side dishes with just one oven, and I don’t mean your proven system to avoid talking to your creepy uncle who pops up at Thanksgiving dinner every year (although all of these strategies are necessary – and impressive, I’m sure). Family All Together At Christmas Dinner
The “game plan” I’m talking about is your strategy for marketing during the holidays, since Thanksgiving is the official kickoff. No matter what you’re selling, you’re missing a great chance at your own demographic of merry shoppers if you don’t have a campaign structured around the holiday season.
Marketing Automation & Customer Relationships
A blog reader commented that marketing automation is a “great way to foster relationships without the need for one-on-one contact for every encounter.” Marketing automation is meant to enhance the overall brand experience. It is essentially geared towards creating one on one relationship building on a massive level, and can create meaningful accomplishments.
What’s in a Name? 15 Criteria for Naming a Brand or Product
What makes a good brand or product name? We’ll show you a very valuable framework for naming, including 3 categories and 15 individual criteria in the 3 categories. By choosing a good brand name, a company positions itself for greater success. A good name is a prerequisite to all marketing activity.
How Should a Sales Person Spend Their Time?
Time is a valuable asset. It can’t be re-created. When the moment passes, it passes forever. Every second that a salesperson isn’t spending on productive sales activity represents an opportunity that is lost forever. Distribion’s proven platform offers a way for organization’s to make stronger use of a salesperson’s time.
Why Marketing Automation Should Be a Part of Your 2014 Marketing Budget
If you are looking to make your marketing spends more efficient and effective in 2014, it is critical to have a multi-channel marketing automation technology solution. Marketing management must build a case for having this solution by understanding the CEO or CFO’s perspective, and position it in language that will have the most impact for them. A smart technology vendor should be happy to help marketing management make a case by showing how the solution has made a difference for existing customers and how they will leverage this experience to make a positive impact on the bottom line.