Journalists and PR professionals are increasingly using all forms of media in their day-to-day reporting and now see them as legitimate channels for communication. MyPRGenie, a leading PR and marketing platform, recently conducted a research survey to see which of these channels are most popular among reporters and how they can be used effectively. The […]
Multi-Channel Marketing.
Rethinking Print in the Age of Social Media
The corner newsstand may be a vanishing symbol of a bygone era for many of us, but printed materials remain a staple for most marketers. Business cards, direct mail, flyers, brochures, point-of-sale, forms and other printed items need to be produced and delivered to prospective customers, local offices, third-party fulfillment houses, trade shows and distribution centers. […]
5 PR Pitch Mistakes to Avoid
Around Christmas time, I helped a friend who is a columnist for a well-known national magazine cull through a large volume of pitches he was getting from a request for information that he’d posted on HARO (Peter Shankman’s great Help a Reporter Out service that matches sources with writers looking for experts). It’s possible that […]
5 Steps to Take Before A Social Media Campaign
Have you ever had an audience member ask one of those questions that seems out of context at first, but it nags at you until you realize how important it was? That happened to me several months ago when I was a presenter at a webinar with Christy Campbell of Socialware and Stephen Selby of […]
Turning Google Analytics Data into Dollars and Sense
Since its release in November 2005, Google Analytics (GA) has continually provided marketing teams with a wide range of data to help them understand just how users interact online with their business. GA now offers everything from real-time analytics, multi-channel funnels to social media and mobile tracking. More often than not, marketers approach the Vertical […]
Four Signs You Need Marketing Automation
Marketing is a complex process that relies on many systems, people, and resources to function smoothly. If one part of the system breaks down, it creates a bottleneck that slows down the whole process. Add in the layers of complexity that come with a multi-channel distributed marketing environment, and the results can be a maze […]
5 Easy Pieces of Content Marketing Advice
After a recent article on content and influencer marketing, a reader asked for a set of rules they could follow to create their own successful influencer or content marketing campaign, so here they are. These five easy pieces of content marketing advice work whether you apply them to content published in a blog or on […]
DAM It All: Automating Content Marketing
Content marketing – that is drawing prospective customers to your site with well-written, valuable audio, video, text or images – is all about delivering the right message to the right customer at the right time, and in the right way. Your marketing content is as much a strategic asset as any other intellectual property your […]
Go Google Yourself!
Once upon a time, in the days before social media became ubiquitous, entering your own name into a Google search window was a guilty pleasure called “vanity surfing” or “ego searching”. Everyone did it, but no one talked about it. Today, it’s a requirement for anyone who needs a job, a credit card, or even […]
12 B2B Ideas for QR Codes
When Toyota subsidiary Denso Wave developed quick response codes in 1994, few realized how powerful a marketing tool they could be. In the last two years QR codes have taken on a life of their own, with B2C marketing usage taking off thanks to smartphones. QR codes have proven to effectively link the offline world […]
Reducing Bounce Rates for Websites & Blogs
Bounce rate is the measurement for the number of visitors who leave a website or blog within seconds of their arrival. I like to call it the “THAT isn’t what I wanted” metric. Sometimes the bounce rate is a problem – and sometimes it isn’t. You can find the bounce rate easily for any webpage […]
Influence Marketing Tips from Hobbiton & Hogwarts
Most marketers would agree that finding and persuading the individuals who shape markets is critical. Word of mouse — the online buzz that comes when key influencers are tweeting, chatting, and posting about a product — is often the difference between an industry leading brand and a laggard. If you’re looking for a bit of magic […]