A simple landing page with no navigation links, a clear call to action, and just enough “sell” copy to encourage conversion, can improve campaign results dramatically. The clients I work with are in different industries, and they approach online marketing from very different perspectives. The one thing they have in common is that effective landing […]
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Search Marketing in Google’s New World
Early in 2011, marketers got a wake-up call in the form of something called The Panda Algorithm Update. What’s a Panda algorithm, and why was it a wake-up call for marketers? The Panda algorithm is one of Google’s top-secret formulas for determining page rank — that is, where a particular web page will show up […]
6 Sources for Legal, Low-cost or Free Images
This image shows two weeks of post headlines & illustrations from this blog. The free or low-cost sources the images, clockwise from upper left, are: a photo of the editor’s grandson that she took, a chart from a survey we conducted created in Excel, a licensed cartoon ($12), a free cartoon, a scanner image of […]
Corporate Holiday Gift Etiquette
Guest post by Kevin Wessner, Senior Vice President, MarketingFX A gift basket that can be shared may be a good option when budgets are tight. I’ve been in the business of supplying promotional items to corporations for many years, and every year, I get questions like these about this time of year: I want to send […]
Baiting Your Hook for Retweets
Any avid fisherman will tell you that to catch anything, you need the right bait. Twitter is a lot like fishing: to get noticed by the mass of fish swimming by in the Twitter stream, you need the right bait. Step one is deciding what you want to catch. Are you angling for retweets, clicks, […]
Why Marketing Automation Matters for 2012
By Edgar Rodriguez, EVP Marketing, Distribion, Inc. Marketing automation isn’t a new idea. Software platforms that enable marketing and sales departments to increase lead conversion by leveraging captured data to automate and streamline communications and audience segmentation have been around in various forms for almost two decades. Distributed marketing platforms are a bit newer – […]
How to Create Contagious Content
Earlier today, Distributed Marketing Blog Editor Deb McAlister-Holland joined MyPRGenie for a session on the tips and techniques that marketers can use to help content “go viral” – even without a video. It was a huge success, attended by a wide range of PR people, marketers and bloggers who want to be heard and draw traffic […]
1950’s Rules to Drive Customer Engagement Now
Legendary radio personality Paul Harvey formulated three rules of audience engagement back in the 1950’s – and those decades-old rules can help marketers jump-start social media and email marketing efforts today. His 1-2-3 approach to audience engagement is particularly applicable to social media and email marketing, even though he formulated them decades before either one […]
Franchiser Scores Sales with Distributed Marketing
If you’re like most marketers, this is the time of year when you’re being asked to take a sharp knife to your marketing budget for 2012. To get better results without spending more, think distributed marketing. The more customer-facing employees who have the ability to tailor the communications they send out without jeopardizing brand and […]
Blogs Much More Than “Graffitti with Punctuation”
“Blogging is not writing. It’s graffiti with punctuation.” That’s what movie maker Stephen Soderbergh said in his film “Contagion.” Of course, he isn’t a corporate marketer faced with a changing customer buying pattern and the need to build in-bound traffic from search engines. If he was, he’d know that today blogging is one of the […]
Harnessing the Power of Word-of-Mouse
We often promote this blog through press releases and advance copy sent to other bloggers and journalists. Last week, Forbes.com columnist David Coursey surprised us by a draft blog post that quoted him and submitting it to Forbes.com as a guest post. “I had planned to write something about the topic myself, and link back […]
Who Owns Your LinkedIn Contacts?
Who owns your LinkedIn profile? (Hint: it might not be you.) That was the headline on a post on this blog back in June, 2011 — and the answer we arrived at with help from a number of legal and compliance experts was, “It depends.” That leads us to a related question: who owns LinkedIn contacts […]