Yesterday’s webinar on marketing and compliance, sponsored by Distribion, WebWisedom and The Distributed Marketing Blog, was great. The complete webinar presentation is available for download by clicking here. There were quite a few questions from the audience, and several people One of the last slides in the presentation contained these seven “must know” facts about […]
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Last Call: Free Webinar Covers Changing “Rules of the Road” for Digital & Social Media
Anyone who works in insurance or financial services already knows that the rules and regulations seem to get more complex every year. So just what are the rules of the road for using the power of digital (web, email, mobile) and social media (Facebook, Twitter, LinkedIn) to reach prospects and customers? That question got more […]
Senate Poised to Change Rules of the Road for Marketers
Three U.S. Senators and two bills in the U.S. Senate appear poised to change the basic rules for anyone involved in using Internet, email, or social media services. Senator Jay Rockefeller’s Do Not Track Act of 2011 and the Commercial Privacy Bill of Rights Act of 2011 sponsored by former presidential hopefuls John Kerry and John […]
Why Social Media Monitoring Matters
Licensed from Cartoonstock.com. It’s Friday the 13th — so we thought a little humor was in order. This cartoon, like all good satire, has a kernel of truth we all need to remember: if we as marketing and sales professionals don’t know what’s being said about our brand in social media, we’ll soon find out […]
5 Signs You Need a Distributed Marketing Platform
In nearly every corporation, marketing is one of the last business areas to be automated. According to a presentation by IDC Executive Advisory Service analyst Rich Vancil in September 2010, less than one in three companies have a complete marketing automation solution in place. This means that streamlining complex marketing processes with automation may be one […]
Nine in 10 Marketers Use Facebook — Why?
A new study reported in the Social Media Examiner reported that in April, 2011, nine of every 10 corporate marketers said that they used Facebook. That’s 92%, if you like statistics as a percentage of the total. Twitter and LinkedIn rank #2 and #3 on the marketing social media usage charts. That’s not surprising. How many […]
Rules of the Road for Digital and Social Media in Regulated Industries
Anyone who works in insurance, financial services or any other regulated industry already knows that the rules and regulations seem to get more complex every year. So just what are the rules of the road for using the power of digital (web, email, mobile) and social media (Facebook, Twitter, LinkedIn) to reach prospects and customers? […]
Distributed Marketing Platforms are a “Must Have” for Sales Success
When IBM announced its purchase of Unica last year for $480 million, the company’s press release said that the enterprise marketing management software market was worth $2.5 billion and doubling in size on an annual basis. Why is the market for distributed marketing platforms growing so rapidly as overall marketing budgets are still recovering from […]
Personalized Selling 101
Selling is about people. One person offers something of value – a product, a service, an idea or promise. Others want what the first person is offering enough to trade something of value to get it – time, money, or attention. The better the two people understand each other, the more likely it is that […]
Putting the Sales Enablement Pieces Together
Sales enablement is the delivery of the right information to the right person in the right format to assist in moving sales opportunities forward. Sounds pretty simple, right? It isn’t. Assembling the right sales message is a complex process in a large distributed marketing organization — especially in regulated industries. Four or five distinct […]
Marketing is Dead
Marketing is dead. Before rejecting the idea, think again. The truth is that only a tiny fraction of a marketer’s time is actually spent on marketing – that is, on creating demand for a product or service, shaping the brand, and supporting sales. How is that possible? Just look at the number of communications channels […]
Using Distributed Marketing Technology to End the Battle Between Sales and Marketing
How many times have you heard comments like this from sales people? Marketing never gives us the right information we need to close the deal. We have to spend hours and hours creating our own customized content to sell effectively. It takes too long to find the right information and get permission to customize it […]