During last week’s LIMRA-LOMA Social Media Conference, one of the key points that keynote speaker Gary Vaynerchuk made was that marketers & salespeople ruin everything. By everything, Vaynerchuk is referring to the dynamics of a marketing channel, and that channels lose their cool factor once they are discovered by marketers & salespeople. Does history support his viewpoint?
Best Practices.
Should Your Brand Feature a Loyalty Program?
At a very basic level, most companies realize the importance of keeping their customer base happy and inclined to continue purchasing from them when there is a perceived need. The best spent marketing efforts are often in the area of customer retention, where loyal customers can significantly impact the bottom line. Brands should make the effort to make their current clients feel special and feel as though the value they receive from the brand relationship is meaningful.
Keeping Content Interesting: A Challenge of Distributed Marketing
With the growth and adoption of new marketing channels, it can be perceived as a greater challenge than ever to find a way to consistently produce fresh and engaging content. Every organization should want to create content that stands out from the crowd and is captivating. Here are some thoughts on how you can keep content fresh, intriguing, and engaging.
FINRA’s Social Media Sweep & Distributed Marketing
News this week emerged that FINRA will be closely examining social media profiles of certain financial advisors. When stories like this come out, it is a great reminder of the nature of a highly regulated industries like financial services and insurance. Thoughts of brand compliance permeate an organization more deeply during times likes these, but […]
Distributed Social Media Marketing: A Benefit for Busy Sales Agents
By now, there should be little doubt regarding the pervasiveness of social media. We’ve shared statistics on social media multiple times in the last year in this space, and new statistics come out frequently augmenting the case for social media. Without a well devised and implemented presence in social media, a company misses great opportunities to […]
How to Get Your Emails Read
Email marketing, when executed properly, has been known to deliver impressive results. One important factor in email marketing is that it is not very expensive when compared to traditional mass marketing means. The CMO Council notes that email marketing accounts for 15% of SMB marketing spend. Small to medium sized businesses often have limited […]
Tragedy Postpones Branding
The tragedy in Boston on Monday was a horrific and saddening event. It also served a lesson in digital marketing. Monday afternoon was a challenge for marketers in the digital space. The ability to schedule social media posts and emails is a wonderful asset to marketers, and is a part of our distributed marketing software. […]
Where’s the ROI in Social Media? (Part Two)
In February, we posted Part One of this series. Part One was meant to be just an introduction to the topic. Part Two is a more in depth look, emphasizing mindset to measure ROI. One of the thought leading pieces on this topic came from a 2010 article in the MIT Sloan Management Review. Although […]
Is Non Participation in Social Media a Great Danger?
Trade publication “Insurance & Technology” recently featured an article about social media’s dangers. The article cited a quote from a VP at a life insurance company and a consultancy in the insurance industry. There was some alignment in their perspectives. The VP at the life insurance company stated that “the value in terms of selling” […]
Bridging The Advertising Trust Gap
A report from Forrester Research, based on survey responses from 58,000 respondents, indicates what could be perceived as a severe advertising trust gap. The data indicated that 70% of consumers trust brand recommendations from friends but only 10% trust advertising messages. At first glance, this may seem like a significant deficiency for brand advertisers and […]
Research Indicates Importance of Distributed Marketing Management Software
Content distribution is a key concern for marketers. Recent research from Gleanster and the CMO Council has reinforced this notion. For instance: A significant percentage of companies are having difficulty finding balance between corporate marketing and local marketing efforts. Recent research from Gleanster noted that 93% of distributed marketing organizations cited the conflicting needs of […]
Why Multi-Channel? 5 Places Where You Need To Be
Visa ads once had a famous tagline of “It’s Everywhere You Want To Be”. So where is the everywhere that brand marketers want to be? Simply everywhere, or as close to everywhere within reason. One of the key challenges of the present era in marketing is changing the mindset from single channel to multi-channel. Brand […]