Have you ever had an audience member ask one of those questions that seems out of context at first, but it nags at you until you realize how important it was? That happened to me several months ago when I was a presenter at a webinar with Christy Campbell of Socialware and Stephen Selby of […]
Blog Archive.
Turning Google Analytics Data into Dollars and Sense
Since its release in November 2005, Google Analytics (GA) has continually provided marketing teams with a wide range of data to help them understand just how users interact online with their business. GA now offers everything from real-time analytics, multi-channel funnels to social media and mobile tracking. More often than not, marketers approach the Vertical […]
Four Signs You Need Marketing Automation
Marketing is a complex process that relies on many systems, people, and resources to function smoothly. If one part of the system breaks down, it creates a bottleneck that slows down the whole process. Add in the layers of complexity that come with a multi-channel distributed marketing environment, and the results can be a maze […]
5 Easy Pieces of Content Marketing Advice
After a recent article on content and influencer marketing, a reader asked for a set of rules they could follow to create their own successful influencer or content marketing campaign, so here they are. These five easy pieces of content marketing advice work whether you apply them to content published in a blog or on […]
DAM It All: Automating Content Marketing
Content marketing – that is drawing prospective customers to your site with well-written, valuable audio, video, text or images – is all about delivering the right message to the right customer at the right time, and in the right way. Your marketing content is as much a strategic asset as any other intellectual property your […]
Go Google Yourself!
Once upon a time, in the days before social media became ubiquitous, entering your own name into a Google search window was a guilty pleasure called “vanity surfing” or “ego searching”. Everyone did it, but no one talked about it. Today, it’s a requirement for anyone who needs a job, a credit card, or even […]
12 B2B Ideas for QR Codes
When Toyota subsidiary Denso Wave developed quick response codes in 1994, few realized how powerful a marketing tool they could be. In the last two years QR codes have taken on a life of their own, with B2C marketing usage taking off thanks to smartphones. QR codes have proven to effectively link the offline world […]
Reducing Bounce Rates for Websites & Blogs
Bounce rate is the measurement for the number of visitors who leave a website or blog within seconds of their arrival. I like to call it the “THAT isn’t what I wanted” metric. Sometimes the bounce rate is a problem – and sometimes it isn’t. You can find the bounce rate easily for any webpage […]
Top Posts from Our First Year
Since it’s a slow period between Christmas and the New Year, now is a good time to take a look back at the first year of posts on The Distributed Marketing Blog. Our mission is to publish industry news, best practices, tips and techniques for marketing professionals who work in distributed multi-channel marketing organizations. Our […]
Studies say LinkedIn Beats Twitter, Ad Spending Shifts
Several year-end studies point out a gap in lead generation performance among social media sites plus significant changes ahead for social media advertisers and the websites that rely on social advertising revenue. According to a new study published in the Media Bistro blog, 91% of business to business marketers use Twitter, but LinkedIn generates twice […]
Influence Marketing Tips from Hobbiton & Hogwarts
Most marketers would agree that finding and persuading the individuals who shape markets is critical. Word of mouse — the online buzz that comes when key influencers are tweeting, chatting, and posting about a product — is often the difference between an industry leading brand and a laggard. If you’re looking for a bit of magic […]
Content Marketing Increases Despite Skeptics
Digital lead generation through content marketing was once viewed as an expensive and unproven technique. As recently as 2010, surveys showed that up to a third of executives were unsure that the strategies were worth their time according to a recent article by Nicholas Kinports. That’s not far from the results that we got when […]