One of the daily challenges for marketing is building trust among consumers. It’s never been easy, but it’s gotten harder over the last two years. Luckily, multi-channel marketers have a clear path to reaching out to the public through web, social media, PR, and trusted local agents or managers. Building trust in difficult economic times […]
Industry News.
Friday Roundup: Twits Ruin Social
Twits Can Ruin a Social Media Strategy– A campaign advisor to Senator Scott Brown and presidential candidate Mitt Romney stirred up a media firestorm for his bosses when he created a twitter account using the name @crazykhazei to make fun of Alan Khazei, who is running against Brown for the Massachusetts Senate seat that Brown now […]
Friday News Round-up: Tweet Success, Made-to-Order Marketing
Tweet Success = Right Tweet, Right Time – Social Media Today posted an excellent blog post this week on the best post times for various kinds of social media. The blog said that posting to Twitter at noon, 5 p.m. and 6 p.m. midweek and on weekends was optimal. For Facebook, Saturday morning is the […]
Why, Who, What, Where, When: Social Media’s 5W’s
On Wednesday, the editor of this blog (Deb McAlister-Holland), will be moderating a webcast that features Christie Campbell of Socialware, and Steve Selby of LIMRA. It’s the second in a series of monthly webinars sponsored by the three organizations. Details and registration information is available here. Anyone who’s studied journalism or business is likely to […]
Friday News Round-up: Google Never Forgets, Email as Homework
Here’s this week’s round-up of “must read” news stories for marketers. What makes these stories stand out? They offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Google Never Forgets: Lest anyone forget that once something is online and indexed by a search engine, a filing by search giant Google […]
2012 Budget Survey Results: Spending Plans Shift toward Social, Mobile
According to a new survey conducted July 5-20, 2011, spending plans for 2012 are shifting towards social and mobile marketing communications channels, as marketers at large and small businesses begin the process of preparing their budgets for the coming year. Survey responses highlighted below focus on marketing objectives, spending priorities, and spending plans. The first table shows […]
News Round-Up: The $4 Million Tweet, and Led Zeppelin’s Compliance Lesson
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Knowing How Regulators Define Actions is Half the Battle: Chad Bockius of Socialware was featured in an article this week that looks at how regulators define certain marketing activities. This […]
News roundup: Social and Digital Media’s Split Personality On Display
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. All five of the selected articles demonstrate the deep divides in how companies are addressing social media — and point up why integrating the medium’s “split personality” is likely […]
Facebook Fabulous: Five Business Success Tips
After posting a list of six common Facebook faux pas, with the information businesses need to know to avoid them, it seems only logical to post a list of tips that can help a business create fabulous Facebook pages. Create a Page People Want to Visit. What is it about your business that would make […]
Insurance & Financial Advisor Magazine Features Distributed Marketing Technology
The June issue of Insurance & Financial Advisor magazine includes a feature story on how 1st Global Chief Marketing Officer (CMO) Brian M. Finnigan is using technology to streamline his company’s internal communications — and why he plans to expand his use of the produce to all advisors before the end of the year. Finnigan told […]
Drawing the Line Between Personal and Professional
Over the past week, thousands of new readers have visited this blog in response to an article on regulation and compliance in social media. So The Distributed Marketing Blog is happy to announce a free webinar on July 14 that will help further explore the emerging need to divide personal and professional use of digital and social […]
Who Owns Your Linked In Profile?
Compliance is good, right? So there shouldn’t be any controversy about a new tool that enables compliance. So far, there hasn’t been much resistance to corporate social media policies or to the use of monitoring tools for Facebook, Twitter, and other social media sites. On Wednesday, however, a press release from compliance software vendor Actiance […]