Talking about crisis management is never a fun topic for most marketers to consider. It is something that can keep someone who works in marketing awake at night. Brand crises can take on many forms. They can be product related, a problem with a celebrity endorser, the way customers are treated, or pretty much anything […]
Multi-Channel Marketing.
Why People Think Mobility = Survivability
Every day, there seems to be some sort of new stat that amazes me about how relevant smartphones are to the population at large. The latest evidence of this comes in the form of an article on Mashable entitled “85% of Smartphone Users Would Rather Give Up Water Than Mobile Apps.” In the article, we […]
Distributed Marketing Management Software: What’s the Point?
Distributed marketing management software has the potential to tremendously benefit an organization. But what are the benefits? What is the point of distributed marketing management software as a marketing automation solution? Marketing automation works well in an organization that is structured via a distributed model. In a distributed model, there is corporate marketing structure that […]
Who Will You Find On a Social Network?
If your brand is not maintaining a strong presence on the major social networks at a bare minimum, your brand is missing great opportunities to achieve greater success. The majority of online Americans used social media in 2012, according to the Pew Center’s Internet & American Life Project published last week. 67% of all Internet […]
Distribion, a Leader in Distributed Marketing Software, Had an Exciting Year in 2012; Looks Forward to More Excitement in 2013
Distribion, a leading provider of marketing automation software, had numerous accomplishments in 2012. The company is also looking forward to making 2013 just as much of a quality year as 2012 was. One thing that can be perceived as quite impressive was the fact that Distribion was named by the Metroplex Technology Business Council as […]
If Multi-Channel Marketing Efforts Are Good Enough for an Icon, They Are Good Enough For You
For brands, it is vital to be everywhere that your potential target market is. It doesn’t matter how big the brand is, nor do past brand achievements. Not resting on laurels is a key component of an iconic global brand. Take for instance the Barbie brand, owned by Mattel. Barbie can claim the following achievements. […]
Where’s the ROI in Social Media? (Part One)
The topic of ROI in social media is one that seems to be constantly on the minds of marketers in a variety of industries. If you type “social media ROI” into Google, there are approximately 24,300,000 results. There’s good reason for such a high number of results. According to a September 2011 post on the […]
Why Centralized Marketing Control Benefits a Brand
One of the chief desires of corporate marketing management is control. That’s why centralized marketing benefits large national brands like Coca-Cola.
Distributed Social Media Marketing
The CMO Council recently reported that seventy-nine percent of marketers are expected to implement some form of social media technology platform this year —from community building (30 percent), social monitoring and data mining (30 percent), and social media tracking and analytics (19 percent) to automation platforms that will help take the next leap in optimizing social […]
Distributed Marketing Organizations Need An Extreme Makeover
This year’s LIMRA Distribution Conference theme “Extreme Makeover” highlights the need for organizations to rethink their sales, marketing, education and recruiting strategies to adapt to the new ways local agents and consumers communicate, learn and buy today. This call from LIMRA, a financial services and insurance association, should not be limited to only the industries […]
Local Marketing & Local Content Optimization Rank High In 2013
According to The CMO Council, over 61% of marketers surveyed ranked the need to better localize content and messaging a high priority in 2013. The shift to a more local marketing messaging tactic has certainly been heavily influenced by the social media revolution as consumers and prospects look for recommendations from trusted sources within their […]
Marketers To Upgrade Email Marketing Software In 2013
A recent survey conducted by The CMO Council found that almost 50% of marketers are looking to implement new Email Marketing Software in 2013. One reason for this is that marketers have moved beyond simplistic email marketing features and are now needing more sophisticated solutions. Investing additional marketing dollars in email marketing is certainly justified […]