Once upon a time, in the days before social media became ubiquitous, entering your own name into a Google search window was a guilty pleasure called “vanity surfing” or “ego searching”. Everyone did it, but no one talked about it. Today, it’s a requirement for anyone who needs a job, a credit card, or even […]
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12 B2B Ideas for QR Codes
When Toyota subsidiary Denso Wave developed quick response codes in 1994, few realized how powerful a marketing tool they could be. In the last two years QR codes have taken on a life of their own, with B2C marketing usage taking off thanks to smartphones. QR codes have proven to effectively link the offline world […]
Reducing Bounce Rates for Websites & Blogs
Bounce rate is the measurement for the number of visitors who leave a website or blog within seconds of their arrival. I like to call it the “THAT isn’t what I wanted” metric. Sometimes the bounce rate is a problem – and sometimes it isn’t. You can find the bounce rate easily for any webpage […]
Top Posts from Our First Year
Since it’s a slow period between Christmas and the New Year, now is a good time to take a look back at the first year of posts on The Distributed Marketing Blog. Our mission is to publish industry news, best practices, tips and techniques for marketing professionals who work in distributed multi-channel marketing organizations. Our […]
Studies say LinkedIn Beats Twitter, Ad Spending Shifts
Several year-end studies point out a gap in lead generation performance among social media sites plus significant changes ahead for social media advertisers and the websites that rely on social advertising revenue. According to a new study published in the Media Bistro blog, 91% of business to business marketers use Twitter, but LinkedIn generates twice […]
Influence Marketing Tips from Hobbiton & Hogwarts
Most marketers would agree that finding and persuading the individuals who shape markets is critical. Word of mouse — the online buzz that comes when key influencers are tweeting, chatting, and posting about a product — is often the difference between an industry leading brand and a laggard. If you’re looking for a bit of magic […]
Content Marketing Increases Despite Skeptics
Digital lead generation through content marketing was once viewed as an expensive and unproven technique. As recently as 2010, surveys showed that up to a third of executives were unsure that the strategies were worth their time according to a recent article by Nicholas Kinports. That’s not far from the results that we got when […]
5 Social Media Mistakes to Avoid
If there are any marketers out there who don’t have social media marketing on their 2012 marketing plan, they’re a definite minority. Nearly everyone agrees that it’s among the most cost-effective tools available to us. But there are five common social media mistakes that can be quite costly – so make sure that you plan […]
17 Fun Freebies that Build Thought Leadership
If you’re a smart marketer, you know that the easiest sale of all is a sale to someone who already knows, likes and trusts you. One of the best ways to create loyalty long before a customer buys from you and position yourself as a thought leader is to offer a valuable freebie that ties into […]
How Closed Loop Reporting Speeds Year-End Tasks
If you’re a marketer, and you haven’t finished your 2012 marketing budget, then it’s probably number one on your to do list. And that, inevitably, means you’ve been looking at all of the marketing metrics and reporting available to you in order to make your case for spending. We’ve been doing that in my office, […]
Do U Txt? No? U Will Soon!
Marketers: Do U Txt? If you don’t use SMS — those 160-character messages exchanged on mobile phones — for your marketing now, you probably will before the year 2014. That’s the prediction from market research giant Gartner, which believes t hat global mobile or smart phone access to the Internet will surpass computer access by that […]
The Distributed Marketing Circle of Life
Recently, I heard a very smart marketer say that his job wouldn’t be tenable without his “circle of life” – a web of vendors and services he relies on to manage, integrate and optimize campaigns. He’s not alone. Forrester, Gartner, and IDC all predict that marketing automation will continue to be a top investment priority […]