Buyers searching for the best distributed marketing platform to solve the marketing automation problems that are unique to a multi-channel distributed marketing environment come at the problem from different starting points. So, while there is no “one size fits all” solution that will work for every company, there are a few items to add to every buyer’s […]
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Drawing a Distributed Marketing Strategic Roadmap
Recently, there has been a lot of talk about two topics: The increasing complexity of sales organizations. How sales costs are outpacing revenue growth. In highly regulated industries like insurance, health care, pharmaceutical, and financial services, where distributed marketing channels are the norm, it’s even more important to look at ways to resolve these issues […]
Connecting the Distributed Marketing Dots to Drive Revenue
Research giant IDC says that 80% of the content that marketing generates isn’t used by the sales team – and the percentage is even higher in complex distributed marketing and multi-channel environments. In addition, customers tell researchers at Forrester that sales reps aren’t prepared for their initial meeting 50% of the time. Last, but hardly […]
Looking Ahead for Life Insurance Marketing
The 2011 Life Insurance Conference sponsored by LIMRA , LOMA, SOA, and ACLI was one of the most positive events we’ve been to in a long time. One of the best things about the conference was the way industry leaders talked about where the industry will be in 10 years. Here are some take-away points […]
5 Compliance Best Practices
Whether you work in insurance, health care, education, or retail, there are compliance issues that you have to deal with in your day-to-day marketing activities. If you work in a large, distributed marketing organization, with multiple communications channels, and many links in the marketing and sales chain, the process of making sure that every message […]
Don’t Gamble with Marketing ROI
Insurance is one of the most complex distributed marketing challenges, largely due to the regulatory environment and multi-layered sales channel. At the annual Life Insurance Conference in Las Vegas this week, members of several insurance trade organizations are gathering to talk their industry’s future under the theme, “All in for Life Insurance”. That title is […]
Every Market Is a Buyer’s Market
Industry analyst and pundit David Coursey calls this The Age of Google, and says that the Internet has transformed every market into a buyer’s market, with empowered consumers who can (and do) compare prices and offers from vendors around the globe, and then publish and share their own product reviews and experiences (good or bad) […]
Who Needs a Social Media Policy?
Who needs a social media policy? The answer depends on who you ask. Some people will say that a small business doesn’t need one. Others will say that in a regulated environment like banking, insurance, or healthcare a social media policy is essential for any company with more than one employee. Your employees, customers and […]
10 Blogs We Can’t Live Without
There are plenty of blogs out there, and many of them have great content. So how do you decide which ones are worth subscribing to via RSS or even reading regularly? It all boils down to relevance. For us, there are about 50 blogs we follow, but there are 10 of them we read every […]
The End of the Sales Funnel: Now What?
Software and hardware vendors have learned the hard way that the traditional “sales funnel” for technology no longer involves much selling. In fact, it’s no longer a selling process at all. It’s a buying process, in which the vast majority of decision makers research products and reach out to technology vendors while screening out most […]
DAM Compliance: Using software to minimize compliance hassles
Digital marketing has forever changed the way companies communicate with employees, resellers and partners, prospects, and customers. It’s faster, more personal, and less expensive than ever before. With digital marketing assets, it’s possible for corporate marketing to create the campaign, and allow local marketing teams (franchise owners, field sales, independent agents and resellers, brokers – […]
Welcome
Welcome to www.DistributedMarketing.org – a site dedicated to promoting advancements in distributed marketing technology.