When IBM announced its purchase of Unica last year for $480 million, the company’s press release said that the enterprise marketing management software market was worth $2.5 billion and doubling in size on an annual basis. Why is the market for distributed marketing platforms growing so rapidly as overall marketing budgets are still recovering from […]
Best Practices.
Distributed Marketing Automation Buyer’s Checklist
Buyers searching for the best distributed marketing platform to solve the marketing automation problems that are unique to a multi-channel distributed marketing environment come at the problem from different starting points. So, while there is no “one size fits all” solution that will work for every company, there are a few items to add to every buyer’s […]
Drawing a Distributed Marketing Strategic Roadmap
Recently, there has been a lot of talk about two topics: The increasing complexity of sales organizations. How sales costs are outpacing revenue growth. In highly regulated industries like insurance, health care, pharmaceutical, and financial services, where distributed marketing channels are the norm, it’s even more important to look at ways to resolve these issues […]
Connecting the Distributed Marketing Dots to Drive Revenue
Research giant IDC says that 80% of the content that marketing generates isn’t used by the sales team – and the percentage is even higher in complex distributed marketing and multi-channel environments. In addition, customers tell researchers at Forrester that sales reps aren’t prepared for their initial meeting 50% of the time. Last, but hardly […]
Looking Ahead for Life Insurance Marketing
The 2011 Life Insurance Conference sponsored by LIMRA , LOMA, SOA, and ACLI was one of the most positive events we’ve been to in a long time. One of the best things about the conference was the way industry leaders talked about where the industry will be in 10 years. Here are some take-away points […]
5 Compliance Best Practices
Whether you work in insurance, health care, education, or retail, there are compliance issues that you have to deal with in your day-to-day marketing activities. If you work in a large, distributed marketing organization, with multiple communications channels, and many links in the marketing and sales chain, the process of making sure that every message […]
Who Needs a Social Media Policy?
Who needs a social media policy? The answer depends on who you ask. Some people will say that a small business doesn’t need one. Others will say that in a regulated environment like banking, insurance, or healthcare a social media policy is essential for any company with more than one employee. Your employees, customers and […]
DAM Compliance: Using software to minimize compliance hassles
Digital marketing has forever changed the way companies communicate with employees, resellers and partners, prospects, and customers. It’s faster, more personal, and less expensive than ever before. With digital marketing assets, it’s possible for corporate marketing to create the campaign, and allow local marketing teams (franchise owners, field sales, independent agents and resellers, brokers – […]
Five Simple Steps to Better Email Marketing Results
Anyone who works in insurance marketing, financial services, or health care knows that the news on email marketing has been mixed in recent months. On one hand, industry experts and news stories report that overall success rates for email marketing are down as more and more young consumers abandon email in favor of social media […]
Why TV’s Mad Men Would Fail Today
The hit TV show Mad Men is TV’s look back at the world of traditional marketing. In the 1960’s, a handful of white, male ad agency executives in New York controlled nearly everything the public saw and heard in the media. They showed us glamorous images, and told us what the product was and how […]