Anyone who works in insurance marketing, financial services, or health care knows that the news on email marketing has been mixed in recent months. On one hand, industry experts and news stories report that overall success rates for email marketing are down as more and more young consumers abandon email in favor of social media and mobile communications tools like FaceTime.

On the other hand, email marketing remains the most cost effective rapid response tool in the marketer’s arsenal.  For most of us, email is still the “killer” app for marketing — the one we use most often to generate bottom line results. 

Nothing in the realm of digital marketing really happens without email. Yes, single-sign-on has changed the world – but you have to register for every digital service using your email address. Email is the social security number of the digital world, and it’s the stable, backend foundation of the digital persona created in all digital media.

Email is also the best way to deliver a complete marketing message or carry on a dialogue that is secure and personal. More importantly, it’s the first place customers expect to get information from the companies they do business with.

When it comes to sending email marketing campaigns, there are 5 simple steps to better email marketing results that every marketer should know and follow.  A step-by-step guide to these result-boosting best practices is  now available free — get your copy of Email Marketing Best Practices: 5 Steps to Better Email Results today.