The short answer is YES! Personalization is no longer a nice-to-have, but rather a need-to-have. But when a small marketing team is relegated entirely to supporting sales and partnership efforts, they have little time for much else. And even the smallest efforts in personalization can seem large,...
Building Organic Email Marketing Lists
What’s the hardest part of building a successful email marketing campaign? For most brands, the answer is the very first step of the process: building the email list. Once you have a strong base of subscribers, you are in a good position. You have a direct line to reach people who are interested...
Writing Emails and Newsletters That Customers Want to Read
Email marketing can be a powerful tool to teach customers more about your brand, build strong relationships grounded in trust, and spur valuable conversions. It can also be a massive time suck bound for no greater destination than your customers’ email trash bins. The question is, how can you make...
Improve Your Email Marketing KPIs
Email marketing can and should play a significant role in any comprehensive marketing plan. Strategic use of email can nourish relationships with new leads and past customers. It goes a long way in maintaining your brand visibility, providing valuable information to subscribers, building your...
Attracting New Customers with Targeted Multi-Channel Marketing
Learn how Distribion developed and deployed a targeted multi-channel marketing campaign via email, direct mail and display advertising and saw a 900% ROI.
4 Ways to Revolutionize Your Content with Personalized Marketing
Four ways to revolutionize your content through personalized marketing to make a bigger impact on your own audience and provide value to your customers.
How to Use Multiple Marketing Technologies Together for Optimal Results
How can you use multiple marketing technologies together to effectively reach your customers? The answer is marketing automation.
5 Things Marketers are Thankful for This Year
Our list of the top digital marketing tools every marketer should be thankful for this year.
The M.E.R.R.Y. List of Holiday Email Marketing Tips
Do you have an email marketing strategy strong enough to attract paying customers? Follow this list of holiday email marketing tips that will do just that.
Reply All: an ebook on Email Marketing – Part 3
In the final installment of the Reply All ebook series, we discuss A/B testing to track reader responses and successful email analytics.