What’s the hardest part of building a successful email marketing campaign? For most brands, the answer is the very first step of the process: building the email list. Once you have a strong base of subscribers, you are in a good position. You have a direct line to reach people who are interested...
Email marketing can be a powerful tool to teach customers more about your brand, build strong relationships grounded in trust, and spur valuable conversions. It can also be a massive time suck bound for no greater destination than your customers’ email trash bins. The question is, how can you make...
Email marketing can and should play a significant role in any comprehensive marketing plan. Strategic use of email can nourish relationships with new leads and past customers. It goes a long way in maintaining your brand visibility, providing valuable information to subscribers, building your...
Learn how Distribion developed and deployed a targeted multi-channel marketing campaign via email, direct mail and display advertising and saw a 900% ROI.
Four ways to revolutionize your content through personalized marketing to make a bigger impact on your own audience and provide value to your customers.
How can you use multiple marketing technologies together to effectively reach your customers? The answer is marketing automation.
Our list of the top digital marketing tools every marketer should be thankful for this year.
Do you have an email marketing strategy strong enough to attract paying customers? Follow this list of holiday email marketing tips that will do just that.
In the final installment of the Reply All ebook series, we discuss A/B testing to track reader responses and successful email analytics.
In part two of the Reply All ebook series, we’ll tackle email send-time strategies that drive engagement and conversions