Email Marketing by the Numbers

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment.

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver.

Read on to discover powerful trends and statistics or skip ahead to these three major categories:

  1. The effectiveness of personalized email marketing
  2. Email send-time and device strategy
  3. Email A/B testing and engagement

The effectiveness of personalized email marketing

  • 91% of participants recorded email marketing as the most effective channel for delivering revenue results. Other notable marketing channels include: display (81%), paid search (72%) and SMS (54%). – The Relevancy Group
  • Email marketing has a 4300% return on investment. – MediaPost
  • Email marketing generates $42.08 for every dollar spent. – MediaPost
  • Personalized subject lines are 22.2% more likely to be opened. – Adestra
  • 59.3% of digital retailers agree that email marketing is the leading marketing tactic for generating ROI. Just above word-of-mouth/customer referrals (45.8%), SEO (41.5%), social media (32.2%), digital marketing (27.1%), native (9.3%) and mobile (4.2%). – Campaigner
  • Personalized CTAs convert 22% better than basic CTAs. – Jeff Russo
  • By 2020, customer experience will overtake price and product as the key brand differentiator. – Walker Information
  • The top three most effective marketing channels according to marketing professionals worldwide are email marketing, company website and social media. – Cvent
  • 67% of all emails are opened on a mobile device (smartphones and tablets), and smartphones alone make up 50% of all opens. – Movable Ink
  • The average ROI is $44.25 for every $1 spent on email marketing. – Email Expert

Download part one of the Reply All ebook series to learn:

  • Flatout fundamental insights to crafting compelling emails that deliver results
  • How to design successful emails with the right subject line, content, user experience and layout
  • The importance of email marketing as part of the distributed marketing mix
  • What the next 25 years holds for email marketing

Download Reply All Part 1

Email send-time and device strategy

  • Nearly half of all brands are testing for the best time to deliver their email campaigns. Nearly half! – Econsultancy
  • The highest email click-through rates come between the hours of 8AM-12PM. – Experian
  • The highest email open rates come between the hours of 8PM-12AM. – Experian
  • 82% of viewers watching TV are also using their mobile device. – Discovery Channel
  • Almost a quarter of all email opens occur within the first hour after delivery, so your email should be relevant and prompt. – GetResponse
  • Fact: Parkas don’t sell well in Phoenix in June. Do you know when to send your email? – Alex Navarro
  • 65% of B2B marketers have not established lead nurturing, and 79% of B2B marketers have not established lead scoring. – Marketing Sherpa
  • 79% of marketing leads never convert into sales due to the lack of lead nurturing. – Marketing Sherpa
  • Between 30-50% of leads that enter a sales pipeline represent future opportunity but are not yet ready to buy. – Gleanster Research
  • In states like California, Texas, New York and Florida, over 50% of the population opens emails on their smartphones versus desktop computers. – Movable, Ink
  • Mobile email open rates peak just as people are waking up, and desktop open rates peak just as your readers are getting settled at work. – Listrak
  • Mobile Millennials: The younger the audience, the more apt they are to open and read promotional emails. – Movable, Ink
  • The iPhone is the most common mobile device subscribers use to open their email for the first time. – Campaign Monitor

In part two of the Reply All ebook series, we tackle:

  • Email send-time strategies that drive engagement
  • Developing drip campaigns to engage readers when and where they prefer
  • How to break away from the conventional cookie-cutter email marketing routine


Email A/B testing and engagement

  • President Obama raised an additional $60 million using A/B testing. – Event 360
  • Gmail once tested 50 shades of blue and found the highest converting shade. – SEO Gadget
  • The right email vendor can make the difference between success and frustration. – Jordie van Rijn, emailmonday
  • 44% of companies use split testing software. – SEO Gadget
  • Of the most popular digital marketing practices, marketers across the country have agreed that email marketing is the most effective for delivering revenue results. – eMarketer

In the final installment of the Reply All email ebook series we discuss:

  • The science of email marketing
  • A/B testing to track reader responses and successful email analytics
  • 20 email features your marketing automation platform should provide
  • The evolution of email marketing


Interested in downloading all of Reply All?

The Reply All ebook is available in three bite-sized parts or combined in one large epublication. For more information on email marketing and a list of all our helpful marketing content, visit our resource page or email us at

Download Reply All the complete ebook

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Author_Alex Navarro

About the Author

Alex Navarro comes to Distribion with a background in developing and executing national brand awareness campaigns. His passion is creating personalized marketing strategies and watching them come to life. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He also loves meeting new people – connect with him on LinkedIn or Twitter.