Life Health Pro recently featured an article that stated that nearly 70% of Millennials have no retirement plan. For as long as I can remember, I have seen advice articles about the importance in starting young in saving for retirement. Millennials (often considered the children born in the 1980s and first half of the 1990s) […]
Multi-Channel Marketing.
Playing Local Marketing Hardball
AT&T is showing that it is playing hardball with local marketing efforts. They have built a New York centric marketing campaign around the forthcoming retirement of New York Yankees pitcher Mariano Rivera, who is widely considered to be one of the best relief pitchers in the history of Major League Baseball.
The Challenge of Consistency in a MultiChannel Environment
One of the biggest stories to come out of the marketing/brand management world in the past week was the decision made by retailer Men’s Wearhouse to drop company founder & advertising spokesman George Zimmer from their marketing communications. Zimmer’s identity is closely tied to the Men’s Wearhouse brand. It will take a while for that […]
Strengthening a Hotel Brand Through Distributed Marketing
Software Advice, a free resource for hotel management systems, recently featured an article about what hotel brands can do to get more bookings directly rather than getting bookings from online travel agencies. With online travel agencies, hotels have to pay commissions for each booking that the agency brings in. This idea would seem like a […]
How Does Social Media Buzz Impact Sales?
This is a hot button issue amongst marketers today. AdAge reported in March that Coca-Cola announced that it found no statistically significant short term impact on sales based on social media buzz. Eventually, Wendy Clark, a senior marketer from Coca-Cola, wrote a follow up piece to the AdAge story about how important social media is […]
Multichannel, Distributed Marketing Automation Still Growing
Last Fall, one of Distribion’s big marketing pieces was an infographic simply named The Rise of Distributed Marketing. 8 months later, news coming out of the multichannel marketing automation sector is still positive. Recently, Gartner released data indicating that marketing automation software will achieve 11% growth this year. Various other statistics have indicated extended periods […]
MultiChannel Marketing is Not Static
Last year, Eric Jackson wrote a piece on Forbes about why Facebook might disappear in 5 years. This week, approximately one year later, he revisited that topic, and believes that the events of the past year were on track with his 2012 post and that Facebook is poised to disappear. The way Jackson uses the […]
4 Results of Distributed Marketing in Webinars & Seminars
Webinars & seminars are a very effective means for companies to acquire, retain and cross sell. Also, they can educate agents & channel partners. Unfortunately, in industries where distributed marketing models are commonly found, webinars & seminars have not been used to their fullest potential. Distributed marketing management software is a crucial component in achieving […]
Are TV & Digital Mutually Exclusive? Not at All: Why Multi-Channel, Distributed Marketing is a Good Choice
AdAge posted an article today featuring CBS CEO Les Moonves commenting why his network is a better fit for media buyers than digital media. One quote attributed to Moonves was: “If you need to reach a mass audience, you’re not going to get that online….We figured out you’d need to buy like 2 million spots […]
Multi-Channel, Distributed Marketing Software a Natural Fit in Marketing to Hispanics
Two articles on Adweek’s website provided some intriguing statistics about the US Hispanic market and technology adoption. Adweek noted a Nielsen statistic that 72 percent of US Hispanics have a smartphone and watch more online video than 62 percent of white non-Hispanic Americans. They also noted an eMarketer stat that 72 percent of U.S. Hispanic […]
Try Before You Buy: Why a Quick Start Makes Sense
**Co-authored by Edgar Rodriguez** Why try before you buy? As a marketing strategy, offering the “try before you buy” initiative as a sales incentive makes a lot of sense. Different industries have different variations on this. Whenever you go to a store like Sam’s Club or Costco, numerous food & beverage brands partner with these […]
Is Albuquerque a Land of Multichannel Marketing Enchantment?
From April 28-May 1, Distribion will be participating in the Simpleview Summit, a gathering of many tourism marketing professionals. In preparation for the summit, today’s blog topic is related to tourism marketing. There are few places where tourism is more important than New Mexico. 32 Million people visit the state annually, which sustains 85,766 local […]