Numerous analysts and marketing publications are recommending that organizations take a hard look at incorporating a Multi-Channel Distributed Marketing Platform into their enterprise marketing strategy. In fact, just this week Forrester published a new report titled “Emerging Technologies for CMO’s to Watch: Q3 2012” where again, distributed marketing technology was highlighted as something that many […]
Blog.
Distribion, Inc., Marketing Automation Software Provider, Listed Among the Fastest Growing Technology Companies in Dallas Fort Worth
Distribion, Inc., which provides a web-based, multi-channel marketing automation software offering a solution that optimizes marketing distribution while maintaining brand and regulatory compliance for large enterprises, recently announced it was named to the list of “2012 Fastest Growing Technology Companies” in Dallas-Fort Worth. The list was compiled by the Metroplex Technology Business Council, which is […]
Doubling Down on Differentiation
by BILL TYSON • PRINT-FRIENDLY Recently, the expression “doubling down” has become part of the tech world’s nomenclature. “I think you’ll be pleased where we’re taking Siri. We’re doubling down on it.” – Tim Cook, Apple CEO, speaking at the D10 conference in May 2012. He also remarked that they are going to “doubling down on secrecy” too, […]
Social Media Spending 2012: Forrester & a VC Weigh In
How does your 2012 social media spending compare to spending levels at similar companies? Is your B2B social media strategy based on hard data, or guesswork? It’s often hard to know how to budget effectively, but two new reports may help marketers with their B2B social media strategy for the remainder of 2012 and beyond. Forrester […]
New Research on Driving Revenue via Email
Gleanster Research recently published a new report titled Deep Dive: Email Marketing in the Distributed Enterprise. A PDF of the entire report is available for free download, but here are five email marketing best practices for marketers who work in companies with a distributed marketing model. In a study that showed that 76% of marketers […]
5 Things You Need to Know About Twitter #Hashtags
Nearly every marketer uses Twitter – and the vast majority of us also use Twitter hashtags – the letters that follow the pound or number sign (#) in a tweet. But here are five things you might not know about using Twitter hashtags that could help you boost your Twitter results dramatically. For example, did […]
Using Marketing Automation for Channel Engagement
When people talk about marketing communications, it’s usually in the context of selling products and services to customers. But an increasing number of top-performing companies are using marketing communication solutions as a secret weapon to help them sell through wholesalers, channel partners, independent or captive sales teams, dealers, brokers, and other kinds of resellers. Think about it. […]
Social Marketing or Marketing on Social Networks?
Does your company practice social media marketing, or do you use social networks for marketing? There is a difference. The first – social media marketing – requires a strategy specific to social channels, and content tailored to those platforms. The second – marketing on social networks – is simply distributing traditional marketing messages through social […]
Five Rules of Content Marketing
Content marketing works. That simple premise is why more and more marketers are making content marketing a core part of their lead generation strategies. One of the reasons that they work is that providing high-quality content helps build trust and rapport with prospects and customers, making it easier for them to make an eventual purchasing […]
4 Top Strategies to Drive Revenue & Cut Costs
If you’re like most marketers, chances are you have a clear mandate to drive more revenue while lowering your cost per lead. How do you do that? Sure, everyone knows that online marketing (social, email, digital, search, content) can be less expensive than traditional marketing communications channels, but online marketing costs are rising, too. In […]
Optimize Customer Engagement via Data & Technology
Forrester Research Analyst Ellen Carney teamed up with KBM Group’s Lindsey Resnick last week for a webinar titled, “Marketing Life Insurance in a Customer-Driven Environment: Optimize Customer Engagement via Data & Technology.” Don’t let the long title fool you: it was one of the most important webinars we’ve seen this year in terms of providing great data […]
SEO Fairy Tales Without Happy Endings
We share office space with Vertical Nerve, a web analytics, search marketing, and mobile marketing company. In other words, they’re Google Analytics geeks, who understand exactly how to measure, monitor and tweak marketing campaigns to get the results you want. I’m not, even though I’ve known about Google longer than most people on the planet. Months before […]