If you’re like most marketers, chances are you have a clear mandate to drive more revenue while lowering your cost per lead. How do you do that? Sure, everyone knows that online marketing (social, email, digital, search, content) can be less expensive than traditional marketing communications channels, but online marketing costs are rising, too.
In fact, if you work in some industries — like insurance, financial services, health care, the legal profession, or high technology — the costs for the most popular keywords used in search marketing are increasing so rapidly that even big brands are feeling the squeeze. Take a look at this infographic on the most expensive keywords for more details.
But top performing marketers have found four strategies that are helping them meet the challenge, and a distributed marketing best practices webinar earlier today offered insights into how they’re doing it.
The four strategies covered at length in Distribion’s Distributed Marketing’s Best Practices webinar today included:
- Empowering local producers via “glocalization”
- Closed-loop measurement and reporting
- Harnessing technology to save time and money
- Marketing on behalf of channel partners or sales agents