Here’s this week’s round-up of “must read” news stories for marketers. What makes these stories stand out? They offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Google Never Forgets: Lest anyone forget that once something is online and indexed by a search engine, a filing by search giant Google […]
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Five Social Media Myths that Can Cripple Marketing
When it comes to social media, even the experts learn something new every day. Most CMO’s admit that developing the expertise they need to effectively use social media is a key priority. Unfortunately, there are a lot of myths out there that can derail almost any social media marketing plan. Here are five that come […]
Customer Experience Marketing: Solving Painful Problems
At the PIMA Mid-Year Conference in Colorado Springs last week, a panel of marketing experts took the stage to talk about solving some of the most painful problems in multi-channel marketing. In the hour-long session, the quartet of speakers focused on five major pain points common in distributed multichannel marketing organizations. Managing channel silos efficiently […]
Friday News Round-Up: Banning PhotoShop Abuse, Panic Buying and More Visibility for Paid Tweets
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. World News Affects Consumer Behavior Quickly: Two stories from the world of insurance point up how rapidly things can change for marketers. One story looks at changes in the […]
2012 Budget Survey: Part 2 Results
In Monday’s post, we focused on the communications channels marketers plan to budget for in 2012. Today, we are including two tables from the second part of the survey which looks at some additional data on spending plans from the 190 marketers who participated in our survey. The two tables included here are simple, and don’t […]
2012 Budget Survey Results: Spending Plans Shift toward Social, Mobile
According to a new survey conducted July 5-20, 2011, spending plans for 2012 are shifting towards social and mobile marketing communications channels, as marketers at large and small businesses begin the process of preparing their budgets for the coming year. Survey responses highlighted below focus on marketing objectives, spending priorities, and spending plans. The first table shows […]
News Round-Up: The $4 Million Tweet, and Led Zeppelin’s Compliance Lesson
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Knowing How Regulators Define Actions is Half the Battle: Chad Bockius of Socialware was featured in an article this week that looks at how regulators define certain marketing activities. This […]
Why Channel Agnostic Marketing Works
No matter what industry you work in, your target audience is probably channel agnostic. That is, they don’t put their faith in any single channel — online, offline, mobile, social. Instead, they put their faith in human interactions that are relevant, accessible when they want information, and positive. That’s the conclusion that Ian Michiels, chairman […]
Ready Access to Marketing Collateral Predicts Sales Success
Although 2011 has been a good year compared to the last two, most sales and marketing organizations still face many challenges including the lingering economic downturn, a hyper competitive business landscape, and rising customer expectations. Add in the complexity that comes with multi-channel communications and complying with burgeoning regulatory requirements, and it’s easy to see […]
News roundup: Social and Digital Media’s Split Personality On Display
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. All five of the selected articles demonstrate the deep divides in how companies are addressing social media — and point up why integrating the medium’s “split personality” is likely […]
Drawing the Line Online: Recorded Webinar & Presentation
This morning’s webinar with Distribion, Socialware, and LIMRA went beautifully! If you missed it, you can download the presentation here, and view the recorded webinar here. There were so many questions that panelists Chad Bockius, Edgar Rodriguez, and Stephen Selby didn’t get to all of them, so the organizers are preparing a downloadable Q&A for […]
Last Call: Register Now for Tomorrow’s Webinar on Social Media Compliance
Drawing the Line Online: Personal vs. Professional Speech is shaping up to be the hottest webinar of the summer with practical advice and clear explanations that will help anyone who works in a regulated industry harness the growing power of social media — without regulatory compliance headaches. The session starts tomorrow, Thursday – July 14, 2011 […]