In Monday’s post, we focused on the communications channels marketers plan to budget for in 2012. Today, we are including two tables from the second part of the survey which looks at some additional data on spending plans from the 190 marketers who participated in our survey.
The two tables included here are simple, and don’t seem to require much in the way of explanation. They cover budget allocation by program, and budget allocation by resource.
Methodology: The Distributed Marketing Blog’s marketing budget survey included responses from 190 marketing managers, directors, vice presidents or CMO’s; about half (48%) come from small and mid-size businesses, and the rest from large enterprises (52%). Respondents were split between B2C (40%), B2B (38%) and marketing organizations charged with reaching both for different products or lines of business (22%).
The median 2010 revenue for the small and mid-size businesses (<200 employees) was $5-15 million, and the median revenue for enterprises participating in the survey was more than $500 million. Responses were gathered July 5-20, 2011 through an online survey that included questions about spending plans, marketing communications channels, and distributed marketing automation.
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If you’re among the marketers expanding your use of digital and social media for 2012, join Distribion, LIMRA, and Socialware on August 10 for Reaching Your Audience Effectively: The 5W’s of Digital & Social Media. The free webinar focuses on targeting, persuading, and engaging customers using online media. Register now for the free webcast scheduled for Wednesday, August 10, at 11 am Central Time.