Anyone who works in insurance marketing, financial services, or health care knows that the news on email marketing has been mixed in recent months. On one hand, industry experts and news stories report that overall success rates for email marketing are down as more and more young consumers abandon email in favor of social media […]
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Why TV’s Mad Men Would Fail Today
The hit TV show Mad Men is TV’s look back at the world of traditional marketing. In the 1960’s, a handful of white, male ad agency executives in New York controlled nearly everything the public saw and heard in the media. They showed us glamorous images, and told us what the product was and how […]
Creating an Effective Distributed Marketing Process
In 1898, an insurance salesman named E. St. Elmo Lewis wrote a pioneering marketing textbook called, Financial Selling. In it, he created a tool he called the “AIDA Sales Funnel”. That four step model for customer engagement is still valid today. Back then, Lewis thought that each sales rep would be responsible for all for […]
Distributed Marketing Goes Mainstream
Keith Dawson, Senior Editor of The CMO Site, published an interesting look at distributed marketing awhile back. If you haven’t read Keith’s article, check it out here. In the article, he notes that “marketing on demand” – in which a local agent can instantly access, customize and localize corporate marketing assets – is no longer […]