One of the hottest topics for savvy marketers is marketing automation. It’s much more than a fancy tool that sends out 300 tweets a day. Implemented correctly, it can deliver phenomenal value to your brand. That’s why we are seeing such a dramatic increase in the real-world application of marketing automation across all industries.
Social Media Marketing.
Marketing Genius Quiz
Can you pass our Marketing Genius Quiz? Our short, 10 question, marketing automation quiz will rank you from zero to hero.
The State of Online Video
This year marks the 10th birthday of YouTube. Since its inception, other video sharing networks have tried to compete with the mega-giant and have fallen short. Many have tried to dissect video sharing into subcategories or offered amenities to counter Google’s unadorned approach, but it’s Facebook who has become a legitimate contender.
Redefining Social Media Marketing
(Video) Think of the incredible value of your audience becoming your biggest brand advocates. Redefine your brand’s social media marketing with just one click.
Turning Followers into Voters
New software will undoubtedly impact your social newsfeed. Throughout the election season, political camps can now use social media On Behalf Of technology to quickly get candidate-approved content out to not only their supporters, but their supporter’s networks of friends and followers.
#Tweet4DisasterRelief
We have come a long way from smoke signals and riding horseback through the night, and now with the use of current technology we can make certain when a disaster hits, the warning will reach the right people faster than the storm.
Social Media Marketing: Fundamentals
If a brand wants to create campaigns that transition over time, it must start with this fundamental marketing concept and go from there.
Marketing Game Changers: Recognizing Women in Marketing
In honor of Women’s History Month, we are recognizing some of the women whose calling has left a lasting impression on the marketing industry. We are proud to share extraordinary women who were born to revolutionize the industry and encourage gender equality.
Marketing & Music: Branded Content Hits Center Stage
Brands seek to reach consumers in a new way at #SXSW. How marketing and music can work together to drive customer interaction.
What’s New at the LIMRA Social Media Conference
We were thrilled to be a part of the 2014 LIMRA Social Media Conference, where CEO Tim Storer debuted a brand new feature from our marketing communications platform…
Heading to Boston for the LIMRA Social Media Conference
In a couple of weeks, we will be joining a number of distinguished companies at the LIMRA Social Media Conference (August 20-22, 2014) to discuss the state of social media in the Finance Industry. Social media marketing is not…
Choosing Tactics for Your Content Marketing
In our last post, we explored what it takes to become effective at content marketing. Now that your mind is filled with amazing content ideas that reflect your brand and will no doubt engage your audience, a new question arises… How will I package and deliver this content to my audience?