Distribion, a leading provider of marketing automation software, had numerous accomplishments in 2012. The company is also looking forward to making 2013 just as much of a quality year as 2012 was. One thing that can be perceived as quite impressive was the fact that Distribion was named by the Metroplex Technology Business Council as […]
Social Media Marketing.
If Multi-Channel Marketing Efforts Are Good Enough for an Icon, They Are Good Enough For You
For brands, it is vital to be everywhere that your potential target market is. It doesn’t matter how big the brand is, nor do past brand achievements. Not resting on laurels is a key component of an iconic global brand. Take for instance the Barbie brand, owned by Mattel. Barbie can claim the following achievements. […]
Where’s the ROI in Social Media? (Part One)
The topic of ROI in social media is one that seems to be constantly on the minds of marketers in a variety of industries. If you type “social media ROI” into Google, there are approximately 24,300,000 results. There’s good reason for such a high number of results. According to a September 2011 post on the […]
Distributed Social Media Marketing
The CMO Council recently reported that seventy-nine percent of marketers are expected to implement some form of social media technology platform this year —from community building (30 percent), social monitoring and data mining (30 percent), and social media tracking and analytics (19 percent) to automation platforms that will help take the next leap in optimizing social […]
Distributed Marketing Organizations Need An Extreme Makeover
This year’s LIMRA Distribution Conference theme “Extreme Makeover” highlights the need for organizations to rethink their sales, marketing, education and recruiting strategies to adapt to the new ways local agents and consumers communicate, learn and buy today. This call from LIMRA, a financial services and insurance association, should not be limited to only the industries […]
Local Marketing & Local Content Optimization Rank High In 2013
According to The CMO Council, over 61% of marketers surveyed ranked the need to better localize content and messaging a high priority in 2013. The shift to a more local marketing messaging tactic has certainly been heavily influenced by the social media revolution as consumers and prospects look for recommendations from trusted sources within their […]
Marketers To Upgrade Email Marketing Software In 2013
A recent survey conducted by The CMO Council found that almost 50% of marketers are looking to implement new Email Marketing Software in 2013. One reason for this is that marketers have moved beyond simplistic email marketing features and are now needing more sophisticated solutions. Investing additional marketing dollars in email marketing is certainly justified […]
Survey Findings Point To Distributed Marketing Platform
The CMO Council recently released its findings from a survey it had conducted after gathering insight from over 550 marketing executives as to their plans for 2013. Many of the findings were inline with expectations but a few were surprising. One thing is clear, a multi-channel distributed marketing platform with permission management capabilities appears to […]
Anatomy of a Distributed Marketing Platform
Distributed marketing technologies were primarily introduced five years ago to address the challenges distributed organizations face when selling and marketing their products and services through local channels (independent agents, franchisee, resellers, etc.). However, many of the same challenges faced by distributed marketing organizations now apply to almost all organizations. Today, just about all organizations face […]
Top Distributed Marketing Articles For 2012 (1-5)
As a continuation from our last blog, we are now ready to list the top 5 distributed marketing articles of 2012. Numerous topics such as multi-channel marketing, marketing automation, social media marketing and big data certainly grabbed the lion share of marketing strategy headlines in 2012. Take those juggernaut headline topics and combine them with a rising […]
Top Distributed Marketing Articles For 2012 (6-10)
We analyze and provide insights for lots of industry research at DistributedMarketing.org, and based upon everything we are reading, 2013 will be a very exciting year. Marketing budgets are expected to rise with a substantial increase in spending directed towards digital marketing and other marketing technology software investments. There certainly will be plenty to write […]
Distributed Marketing On Behalf Of Local Agents
Gleanster recently surveyed over 135 distributed marketing organizations and found that over 93% indicated their largest challenge was balancing the conflicting needs of local marketers and corporate marketing. Top performing companies surveyed were 7x more likely to have implemented a distributed marketing software platform to overcome this challenge and better connect corporate and local marketing […]