Blog.
Solving The Low Interest Rate Dilemma
On March 14th, I posted The Low Interest Rate Dilemma, which detailed how the current low interest rate environment is impacting the insurance industry. At the upcoming Life Insurance Conference, this is going to be a significant topic. Low interest rates are affecting pricing, the price-value proposition of product offerings and a variety of corporate […]
Distributed Marketing Management Software Amongst Top Initiatives For Marketers According To Research
Marketers today are facing significant content distribution problems. One of the biggest challenges is optimizing the distributed marketing process to measure the right things, improve marketing outcomes and enhance corporate financial performance.
Is Non Participation in Social Media a Great Danger?
Trade publication “Insurance & Technology” recently featured an article about social media’s dangers. The article cited a quote from a VP at a life insurance company and a consultancy in the insurance industry. There was some alignment in their perspectives. The VP at the life insurance company stated that “the value in terms of selling” […]
Bridging The Advertising Trust Gap
A report from Forrester Research, based on survey responses from 58,000 respondents, indicates what could be perceived as a severe advertising trust gap. The data indicated that 70% of consumers trust brand recommendations from friends but only 10% trust advertising messages. At first glance, this may seem like a significant deficiency for brand advertisers and […]
Research Indicates Importance of Distributed Marketing Management Software
Content distribution is a key concern for marketers. Recent research from Gleanster and the CMO Council has reinforced this notion. For instance: A significant percentage of companies are having difficulty finding balance between corporate marketing and local marketing efforts. Recent research from Gleanster noted that 93% of distributed marketing organizations cited the conflicting needs of […]
Why Multi-Channel? 5 Places Where You Need To Be
Visa ads once had a famous tagline of “It’s Everywhere You Want To Be”. So where is the everywhere that brand marketers want to be? Simply everywhere, or as close to everywhere within reason. One of the key challenges of the present era in marketing is changing the mindset from single channel to multi-channel. Brand […]
Why Brands Should Not Pass on Local Customization
The NCAA Men’s Basketball Tournament will begin in earnest on Thursday, but the field of teams was chosen yesterday. The tournament is a noteworthy event in the annual cultural calendar, particularly in places where college basketball is closely followed by a significant portion of the population. This represents a tremendous opportunity for brand advertisers in […]
The Newest Pheeding Frenzy
Have you heard of Pheed? Are you on there? The answer to both of these questions is becoming yes more frequently. So what is Pheed? Pheed is the newest, hottest social media network. It launched in October 2012. It has been growing in popularity, and has earned its way to the top of the list […]
The Low Interest Rate Dilemma
One of the biggest issues in the insurance industry at the moment is the low interest rate environment. It is manifesting itself in a wide variety of ways. The low interest rate environment could be around for a bit, as all indications are that the Federal Reserve intends to keep interest rates at 0% until […]
Brand Authenticity in a Distributed Marketing Environment
A recent AdAge article highlighted the plans Miller Lite announced with a new ad campaign that will soon launch, emphasizing brand authenticity. I like the idea of brand authenticity, and I think it serves all brands well to develop an individual, authentic approach to marketing communications that will resonate with an audience. The Miller Lite […]
Distributed Marketing Management: Targeting & Reaching Baby Boomers
Earlier this week, the AARP announced a new effort in social media marketing, a YouTube series called “Movies For Grownups.” In the 50+ market, the AARP has significant brand awareness, which makes sense as the 50+ market is their specialty. If the AARP is making inroads in the social media space with senior marketing initiatives, […]
Can Distributed Marketing Management Brands Have Fun With Their Ads?
Legendary ad agency executive Jerry Della Femina once said that “advertising is the most fun that you can have with your clothes on.” While I am not sure that I fully agree with agree with his sentiment, the fact of the matter remains that advertising and marketing related work has the potential to be fun. […]