Blog.
Join Us for a Webinar on Personalization in Local Marketing
Personalization remains an elusive challenge for marketers in 2014. Join us for a webinar on August 5th with Ian Michiels from Gleanster Research to learn more.
Distribion Named Top Local Marketing Automation Platform by Gleanster Research
Distribion is proud to announce that it has been ranked as the Best in Overall Value and Ease of Deployment by Gleanster Research in the recently released “2014 Local Marketing Automation Gleansight Benchmark Report.” The Gleansight Benchmark Report investigated…
Choosing Tactics for Your Content Marketing
In our last post, we explored what it takes to become effective at content marketing. Now that your mind is filled with amazing content ideas that reflect your brand and will no doubt engage your audience, a new question arises… How will I package and deliver this content to my audience?
Becoming an Effective Content Marketer
What makes an effective content marketer? It’s not all about the writing, that’s for sure. Try these four steps to effective marketing.
Localized Marketing Automation Gleansight Benchmark Report
It’s up to marketing leaders to learn what local marketing automation technologies do, why they are unique, and how to justify investments moving forward. This report by Gleanster Research will answer all these questions.
Marketing Automation: Does Size Really Matter?
Regardless of the number of employees, most marketing departments face similar challenges: lack of resources, reach & insight. Read more…
Social Media Marketing On Steroids
The CMO Council recently reported that seventy-nine percent of marketers are expected to implement some form of social media technology platform this year —from community building (30 percent), social monitoring and data mining (30 percent), and social media tracking and analytics (19 percent) to automation platforms that will help take the next leap in optimizing social engagements and relationships.
The Power of Digital Marketing
You might think digital marketing is already “mainstream,” but the bulk of marketing budgets still goes toward offline activities such as trade shows, radio, TV, and direct mail. According to a research study conducted in Australia and New Zealand, around 61% of marketing budgets is still spent on offline activities.
The Human Element of Online Marketing
Who knows what the future holds. For now I’ll use a marketing platform that handles the tedious online marketing tasks, freeing me to engage with customers.
Don’t Hide From Your Customers
It’s important for small businesses and first time entrepreneurs to take extra steps to ensure the accuracy of their online business listings.
Email Marketing: Timing is Everything
Remember the days before the Do Not Call list? We all had landlines that rang at home, and since this was before the days of caller ID, you never knew if the person calling was a friend with an emergency or a telemarketer calling to sell you magazine subscriptions, “limited-edition” commemorative coins, or something else you didn’t need. Often, telemarketers struck as you were sitting down to a family dinner after a long day at work. Do you remember how annoyed you felt that the caller was intruding on your family time? How effective do you think those calls were overall?
Remembering to Support Your Sales Reps: A Marketer’s Dilemma
Sales and marketing should go together like peanut butter and jelly. Unfortunately, many organizations experience friction between these two areas, especially when it comes to meeting goals and hitting sales numbers. Sales tends to blame marketing for lack of sales support and successful advertising campaigns, while marketing becomes frustrated with sales….