The short answer is YES! Personalization is no longer a nice-to-have, but rather a need-to-have. But when a small marketing team is relegated entirely to supporting sales and partnership efforts, they have little time for much else. And even the smallest efforts in personalization can seem large,...
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Building Organic Email Marketing Lists
What’s the hardest part of building a successful email marketing campaign? For most brands, the answer is the very first step of the process: building the email list. Once you have a strong base of subscribers, you are in a good position. You have a direct line to reach people who are interested...
Writing Emails and Newsletters That Customers Want to Read
Email marketing can be a powerful tool to teach customers more about your brand, build strong relationships grounded in trust, and spur valuable conversions. It can also be a massive time suck bound for no greater destination than your customers’ email trash bins. The question is, how can you make...
Increasing Traffic to Your Content
The worst-kept secret in online marketing today is a simple fact: without good content, brands and their marketing efforts wither on the vine. “Content,” a vague catch-all term that seems like it’s been a buzzword since time began, refers to many different things. It might be a blog post with some...
Are You Using the Right Social Media Platforms?
For entrepreneurs and established businesses alike, a strong presence on social media is no longer optional — it’s a must-do for anyone who wants to grow a brand and enhance revenue. Unfortunately, we’re a far cry from the social media landscape of even just five years ago — to say nothing of the...
Improve Your Email Marketing KPIs
Email marketing can and should play a significant role in any comprehensive marketing plan. Strategic use of email can nourish relationships with new leads and past customers. It goes a long way in maintaining your brand visibility, providing valuable information to subscribers, building your...
Creating a Content Marketing Strategy
Today, "content" is the key to brand-building and marketing success, whether that means blogs on the web, trendy social media posts, or video production. Take a look around, and it seems like everyone is getting on board the content marketing train — so how do you punch your ticket to success?...
The One 2017 New Year’s Marketing Resolution You Must Keep
Maximizing your brand message is one New Year’s resolution you must keep. Here are some helpful tools your marketing automation platform needs to make your resolution a success.
Webinar: Marketing Automation at Every Stage
Join us on Thursday, February 16th for our webinar Marketing Automation at Every Stage as we discuss how to reach your audience at every stage of their complex buyer journey.
Killer Content Marketing
We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Award for our latest ebook, Reply All.
Creating a 2017 Marketing Roadmap for Success
It’s a new year full of opportunity. Do you have a clear idea of where you want to be and how you will get there? Creating a marketing roadmap to set and reach your 2017 goals.
National Trivia Day 2017
In honor of National Trivia Day, take our marketing automation quiz and see if you are a marketing hero or in need of some training this year.