The One 2017 New Year’s Marketing Resolution You Must Keep

It’s a month into the New Year already! Did you know that you could have been maximizing your branded communications with a marketing automation platform this whole time? This year, make sure that the one new year’s resolution you keep is to maximize your brand message with a robust marketing automation platform.

Here are some helpful tools your marketing automation platform needs to make your resolution a success:

Widen Your Reach

On Behalf Of Marketing allows for corporate marketers to deploy customized emails and social media posts for their local agents. Expand and deepen relationships across the top social platforms (Facebook, LinkedIn, Twitter) with integrated campaign scheduling and detailed tracking reports.

Communicate in a New Way

Bid book and flip books convert your print materials into powerful interactive marketing collateral. Easily distribute your personalized bid books and brochures through a number of digital marketing channels.

Maintain a Consistent Message

Approval workflows and approval routing ensure that marketing collateral is approved by the right personnel in your organization, safeguarding brand consistency and compliance.

Ensure Message Deliverability

There are large benefits to using dedicated IP addresses or Simple Mail Transfer Protocol (SMTP) servers. Since you won’t be sharing the same IP with other users, their actions won’t reflect poorly on your business’s reputation, and you won’t have to worry about your IP being blacklisted because of problems caused by other users.

Sharing your IP with a site that engages in spamming will not only tarnish your reputation, but it can negatively influence your search engine rankings too. Having a dedicated server is also important for eCommerce businesses that process credit card payments which require SSL for this purpose.

Bonus Tip: Learn from Top Marketing Automation Influencers

Greg Hickman: Marketing systems, automation, sales funnels and helping you work less but make more.

Get Schooled | Follow Greg on Twitter

Mary Wallace: Results-focused B2B modern marketer and marketing automation expert.

Get Schooled | Follow Mary on Twitter

Moni Oloyede: Marketing professional. Digital marketing expert and marketing automation strategist.

Get Schooled | Follow Moni on Twitter

Chris Makara: Digital marketing strategist & Bulkly founder. Ambidextrous bowler skilled in SEO, social media, marketing automation and analytics.

Get Schooled | Follow Chris on Twitter

Marketing automation is an invaluable tool to increase marketing efficiencies and achieve better results. With the right marketing automation platform, these tools should be at your fingertips. By using these tools and a helpful platform, you are sure to reach more customers, maximize your marketing message and achieve your New Year’s resolution!

What are your marketing resolutions this year and how will you reach them?

Leslie Le headshot

About the Author

Leslie Le comes to Distribion with a background in developing marketing strategies and building rapport with clients. Her passion is providing excellent customer service and assistance to her clients with experience in marketing strategy. Leslie studied Business Administration and Communicating & Marketing Management at Baylor University and has enjoyed working in the field ever since. Connect with her on LinkedIn.

Anna Wilson headshot

About the Author

Anna Wilson obtained her BBA and MBA both with a concentration in marketing from the University of Texas at Arlington. Anna has been actively working in the marketing and advertising field for over six years and has experience with the operations and development side of the business as well. Connect with her on LinkedIn and Twitter.