Marketing automation is an invaluable tool to marketers in the today’s world, but different marketers should use marketing automation in different ways. B2B and B2C companies NEED marketing automation, but this is how the two should use the tool differently.
The Business of B2B Email
Discover how our email marketing specialists applied B2B email marketing best practices that more than doubled open and click-through rates.
5 Incredibly Bewitching Ways to Name Marketing Content
Naming your content correctly can address some of the questions your readers have, which in turn, will raise interest and increase clicks, reads and views.
Integrating Marketing Throughout the Buying Cycle [Webinar]
Integrating marketing throughout the buying cycle is an obstacle for marketers in every industry. Register today and join our webinar on May 25th.
An Audience for Every Marketing Strategy
Target unique audiences based on demographics and behavioral attributes allowing you to find the right audience for every brand.
Spotlight on Women Influencing Digital Marketing
In honor of Women’s History Month, we recognize women making a difference in marketing. Get inspired with quotes from each of our five marketing leaders.
10 Commandments of Social Media
We discovered 10 tried and tested elements to sharing content on social media (which we plan to use as well).
3 Tactical Steps to 360° Marketing
A 360° marketing strategy is crucial. Our one-page guide provides tactical steps to immediately implement a 360° marketing campaign.
8 Social Media Metrics Every Marketer Should Know
Which metrics are truly important to long-term social media success? Here’s our list of 8 social media metrics every marketer should know.
Don’t Be a Bad Social Media Friend
Tips to designing a digital dialogue with your social media audience that draw positive attention and create brand advocates.
5 Challenges Facing the Financial Industry
We recently had the opportunity to better understand and identify the top challenges that face the financial industry and uncovered solutions.
8 Tips to Create Omni-Channel Marketing Strategies
8 tips to flexing your creative muscles to shape your brand and user experience using an omni-channel marketing strategy.