If you have been following our advice, you should already have some incredible content on your different digital channels, and that is half the battle. Now it’s time to learn from what you’ve posted on those social media accounts specifically to produce even more engaging content. As you become more savvy to the ways of social media marketing, you should start to think beyond individual campaigns to a holistic brand strategy.
What will contribute to long term success (and a bigger digital budget) will come down to whether you can prove the worth of your marketing efforts through cold hard data. But with so much data available about your efforts, which metrics are truly important to the long-term success of your social media campaigns?
You are one heck of a marketer, and now you can prove it! Here are our list of 8 KPIs that are important to measure not only when quarterly reporting is due, but when you start planning future advertising dollars.
An effective social media marketing strategy starts by defining your goals based on actual metrics to measure your process. We know there are many variables to consider when launching your next social media campaign, but if you are looking for lasting success, you’ll need to cultivate your audience by learning from your past and striving to reach the goals of your future.
About the Author
Alex Navarro is a California-native who currently lives in Dallas, Texas with his fantastic wife. In the past, he’s been responsible for creating, developing and executing national brand awareness campaigns and has enjoyed developing personalized marketing and promotional plans. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He also loves meeting new people – connect with him on LinkedIn or Twitter.