KBM Group has entered a strategic partnership with Distribion, a leading provider of on-demand, web-based, multi-channel marketing automation solutions for distributed marketing organizations. Tom Young, KBM Group’s Executive Vice President of Client Services, says, “In today’s digital and personal-technology marketplace, companies need to be nimble in how they engage with consumers and policyholders. In industries […]
B2B Social Media.
What is Distributed Marketing? CEO of Distribion Offers Insight into Best Content Distribution Strategies and Answers the Heated Question (Q & A)
Marketing professionals are caught in a communications crisis, faced with constant changes in communications technology, new social media channels to consider, uncertainty about which content distribution strategies work the best, and most importantly, how to measure and gain insight into their campaigns. Research put out by Distribion, Inc., recently confirmed independent studies cited by leading […]
Distribion, Inc. Presents Solid Case for Multi-Channel Marketing Automation through a Distributed Marketing Platform with Latest Infographic
As marketers struggle to manage unprecedented amounts of dynamic content, and distribute this content over evolving communications technologies, Distribion, Inc., a leader in distributed marketing automation software, continues to build their case for the need of a multi-channel marketing automation technology through a Distributed Marketing Platform (DMP) within marketing organizations. According to a press release […]
The Rise Of Distributed Marketing Infographic
Today’s marketers face critical challenges when it comes to managing, optimizing and integrating the delivery of content across many marketing channels, as well as throughout their distribution and social networks. More and more marketers are turning to a rising marketing technology known as a Distributed Marketing Platform (DMP) to solve these challenges and achieve measurable […]
Distributed Marketing: How “On Behalf Of” Marketing Drives Adoption
Driving the adoption of new marketing automation technology can be a challenge unless the value proposition to the end-user is significant. Obviously, how easy the technology is to use plays a huge role in adoption, but ease-of-use should be a given and that in and of itself doesn’t always translate into high user adoption rates. […]
Distributed Marketing Management: A Big Focus Among Top Performers
Back in March, we partnered with the Aberdeen Group regarding a research report on empowering local marketing through distributed marketing best practices. The report just came out and is titled Distributed Marketing Management: Think Global, Market Local. The report is packed with some great information and statistics that highlight the direct correlation between companies that excel […]
Distribion, Inc. Unveils New Social Media Marketing Automation Bundle During the LIMRA 2012 Social Media Conference
This week in Boston, MA, LIMRA held its Social Media Conference where members from Distribion, Inc. presented their never before seen Social Media Marketing Automation Bundle. During the meeting, they also showcased their proprietary Quick Start Program. Distribion is a strategic partner to the LIMRA organization offering large enterprises under the insurance and financial services […]
The High Cost Of Distributed Marketing: FINRA Fines Up 15%
The cost of doing business continues to climb within regulated industries like healthcare, insurance and financial services. Just this week, it was revealed that the Financial Industry Regulatory Authority (FINRA) is on pace to far exceed the amount of fines imposed last year with the total amount anticipated to jump a whopping 15%. According to […]
Big Data’s Key Ingredient: A Multi-Channel Distributed Marketing Platform
The buzz around the term “Big Data” is almost deafening and is now on course to be as overused as the glorious, all-encompassing “Cloud”. That being said, the hype and buzz around Big Data and its impact on the marketing world is certainly not without serious merit. As with most new buzz terms, the definition […]
Distribion, Inc. Unveils First Social Media Marketing Bundling Capability to its Multi-Channel Marketing Automation Platform
According to Tim Storer, CEO of Distribion, Inc., a leading provider of multi-channel marketing automation software for large enterprises in regulated industries, “Recent advancements in communication technology continues to grow at unprecedented rates leaving marketers struggling to communicate effectively with clients, and feeling overwhelmed at how to use the new modes of communication successfully while […]
Doubling Down on Differentiation
by BILL TYSON • PRINT-FRIENDLY Recently, the expression “doubling down” has become part of the tech world’s nomenclature. “I think you’ll be pleased where we’re taking Siri. We’re doubling down on it.” – Tim Cook, Apple CEO, speaking at the D10 conference in May 2012. He also remarked that they are going to “doubling down on secrecy” too, […]
Social Media Spending 2012: Forrester & a VC Weigh In
How does your 2012 social media spending compare to spending levels at similar companies? Is your B2B social media strategy based on hard data, or guesswork? It’s often hard to know how to budget effectively, but two new reports may help marketers with their B2B social media strategy for the remainder of 2012 and beyond. Forrester […]