Distribion, Inc., which provides a web-based, multi-channel marketing automation software offering a solution that optimizes marketing distribution while maintaining brand and regulatory compliance for large enterprises, recently announced it was named to the list of “2012 Fastest Growing Technology Companies” in Dallas-Fort Worth. The list was compiled by the Metroplex Technology Business Council, which is […]
Industry News.
Doubling Down on Differentiation
by BILL TYSON • PRINT-FRIENDLY Recently, the expression “doubling down” has become part of the tech world’s nomenclature. “I think you’ll be pleased where we’re taking Siri. We’re doubling down on it.” – Tim Cook, Apple CEO, speaking at the D10 conference in May 2012. He also remarked that they are going to “doubling down on secrecy” too, […]
Social Media Spending 2012: Forrester & a VC Weigh In
How does your 2012 social media spending compare to spending levels at similar companies? Is your B2B social media strategy based on hard data, or guesswork? It’s often hard to know how to budget effectively, but two new reports may help marketers with their B2B social media strategy for the remainder of 2012 and beyond. Forrester […]
New Research on Driving Revenue via Email
Gleanster Research recently published a new report titled Deep Dive: Email Marketing in the Distributed Enterprise. A PDF of the entire report is available for free download, but here are five email marketing best practices for marketers who work in companies with a distributed marketing model. In a study that showed that 76% of marketers […]
Optimize Customer Engagement via Data & Technology
Forrester Research Analyst Ellen Carney teamed up with KBM Group’s Lindsey Resnick last week for a webinar titled, “Marketing Life Insurance in a Customer-Driven Environment: Optimize Customer Engagement via Data & Technology.” Don’t let the long title fool you: it was one of the most important webinars we’ve seen this year in terms of providing great data […]
Best-in-Class Distributed Marketing Management
We are partnering with the Aberdeen Group on an important new survey on distributed marketing management. Individuals who take the 20-minute survey will receive a complimentary copy of the $399 research report on empowering local marketing through distributed marketing best practices when it is published. Individual responses are kept strictly confidential, and data is used […]
Marketing Sherpa Features Our Blog
David Kirkpatrick, a reporter with industry research firm MEC Labs’ popular Marketing Sherpa blog, today featured The Distributed Marketing Blog and its parent company, Distribion, in a case study. Case Study #CS32133: Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue looks at the blog and its success over […]
Predicting Consumer Behavior
As marketers, we all want to “build a better mousetrap” — that is, to market a product or service that’s perfectly positioned to entice and encourage customers to buy it. So market research, and predicting consumer behavior is a critical part of our jobs. On February 16, 2012, Forbes carried an article titled, “How Target […]
What 6 Months Has Taught Us About Google+
In June, 2011, the search giant Google launched Google+. At the time, many people thought it was a challenge to Facebook’s domination of the social media space, and treated it as little more than one more social media channel among many. Just over six months later, Google+ marketing best practices are starting to emerge. It’s […]
Leveraging Email & Social Media for PR Results
Journalists and PR professionals are increasingly using all forms of media in their day-to-day reporting and now see them as legitimate channels for communication. MyPRGenie, a leading PR and marketing platform, recently conducted a research survey to see which of these channels are most popular among reporters and how they can be used effectively. The […]
Studies say LinkedIn Beats Twitter, Ad Spending Shifts
Several year-end studies point out a gap in lead generation performance among social media sites plus significant changes ahead for social media advertisers and the websites that rely on social advertising revenue. According to a new study published in the Media Bistro blog, 91% of business to business marketers use Twitter, but LinkedIn generates twice […]
Influence Marketing Tips from Hobbiton & Hogwarts
Most marketers would agree that finding and persuading the individuals who shape markets is critical. Word of mouse — the online buzz that comes when key influencers are tweeting, chatting, and posting about a product — is often the difference between an industry leading brand and a laggard. If you’re looking for a bit of magic […]