Learn how this recognized leader in car rental franchising employed marketing automation and increased their success rates.
Marketing Automation.
Create. Capture. Convert. A Webinar on Email Marketing
Register to attend our free webinar that covers all the email essentials and latest tracking methods to maximize engagement and improve success rates.
Email Marketing in Finance & Insurance: An Interview
We sit down with James Kerley, LIMRA’s Chief Membership Officer to discuss the role of email marketing for finance and insurance brands.
Email Marketing Metrics that Matter
The Key Email Marketing Metrics along the email journey from the time it arrives in an inbox to when the contact becomes a customer.
Email Marketing Goes Mobile
The growing move to mobile is essential to an email campaign, but to what extent could your audience’s demographics determine your mobile success?
The Best Time to Send Emails That Convert
We analyze the best time of day and day of the week to send marketing emails that generate the highest conversion rates.
48 A/B Testing Examples to Get the Juices Flowing
Here are 48 must-share A/B testing examples to get your creative juices flowing and help you test, refine and deliver a successful email marketing campaign.
The Ambitious List of Marketing Resolutions
Just as you set personal goals for the New Year, so should you set marketing resolutions for your brand. Our list of resolutions for the ambitious marketer.
The Black Friday & Cyber Monday Marketing Guide
The guide to messaging techniques your brand should employ and the most effective digital channels to use for your Black Friday & Cyber Monday marketing.
The Definitive List of Marketing Automation Providers
We’ve assembled a list of the top marketing automation providers and listed them side-by-side with over 20 key features so you can compare for yourself.
5 Steps to a Complete Marketing Budget
It’s time to decide how you will spend your digital marketing budget for 2016. We’ve created a 5 step process to guide you on your adventure in budgeting.
Pivot Point: A Look at LIMRA Annual 2015
Key takeaways from LIMRA Annual Conference 2015.