With the growth and adoption of new marketing channels, it can be perceived as a greater challenge than ever to find a way to consistently produce fresh and engaging content. Every organization should want to create content that stands out from the crowd and is captivating. Here are some thoughts on how you can keep content fresh, intriguing, and engaging.
Marketing Automation.
Distributed Marketing & Analyzing Ad Spend Trends
Marketing Charts recently produced data analyzing where ad spend is going in a number of mediums. The headline of “Global Ad Spend Outlook Worsens for Most Media” is an accurate headline, but doesn’t tell the full story. From a distributed marketing perspective, there’s opportunity as the multichannel, digital component of the advertising pie continues to […]
Bridging the Advertising Trust Gap, Part 2
In March, I wrote about the advertising trust gap and how companies can work to bridge it. More data has come up this week indicating a significant gap in the way that consumers perceive advertising vs. the way businesses think that consumers perceive advertising. Survey data from Nielsen indicates that businesses believe that 43% consumers […]
FINRA’s Social Media Sweep & Distributed Marketing
News this week emerged that FINRA will be closely examining social media profiles of certain financial advisors. When stories like this come out, it is a great reminder of the nature of a highly regulated industries like financial services and insurance. Thoughts of brand compliance permeate an organization more deeply during times likes these, but […]
The Role of Distributed Marketing in Building Brand Awareness
CMO.com recently featured an article about why CMO’s are not good at selling the concept of brand awareness. On the surface, this seems almost incomprehensible to me, as it is a basic fundamental truth of marketing that brand awareness is the first step to inducing purchase. However, this notion makes sense in the context of […]
Strengthening a Hotel Brand Through Distributed Marketing
Software Advice, a free resource for hotel management systems, recently featured an article about what hotel brands can do to get more bookings directly rather than getting bookings from online travel agencies. With online travel agencies, hotels have to pay commissions for each booking that the agency brings in. This idea would seem like a […]
How Does Social Media Buzz Impact Sales?
This is a hot button issue amongst marketers today. AdAge reported in March that Coca-Cola announced that it found no statistically significant short term impact on sales based on social media buzz. Eventually, Wendy Clark, a senior marketer from Coca-Cola, wrote a follow up piece to the AdAge story about how important social media is […]
Multichannel, Distributed Marketing Automation Still Growing
Last Fall, one of Distribion’s big marketing pieces was an infographic simply named The Rise of Distributed Marketing. 8 months later, news coming out of the multichannel marketing automation sector is still positive. Recently, Gartner released data indicating that marketing automation software will achieve 11% growth this year. Various other statistics have indicated extended periods […]
Distributed Marketing & Customer Winback
Customer winback is a subject that goes well with our most recent blog about customer retention. It is best to not lose quality customers to begin with, but there are situations when customers will be lost. However, all is not necessarily lost when a customer leaves. There may be options to bring these customers back […]
Distributed Marketing & Customer Retention: Keeping Quality Customers Around
Keeping quality, existing clients is a good idea for any sort of business. It is usually a better idea from a cost and revenue management standpoint to keep existing clients with your company. In industries that typically use distributed marketing models, this is even more relevant as field agents can often accumulate a large book […]
Distributed Social Media Marketing: A Benefit for Busy Sales Agents
By now, there should be little doubt regarding the pervasiveness of social media. We’ve shared statistics on social media multiple times in the last year in this space, and new statistics come out frequently augmenting the case for social media. Without a well devised and implemented presence in social media, a company misses great opportunities to […]
Getting a Quick Start: Evaluating With Your Own Campaigns
The idea of trying your marketing platform with one of my marketing campaigns just makes the evaluation process that much easier.” AVP of Sales Distribution **This is the second part in a blog series. Click here for Part One. ** One of the many advantages of the Quick Start program is that a company has […]