It’s been about a month since Facebook implemented the new Timeline layout for business pages. When Facebook founder Mark Zuckerberg’s new page design was first announced, the reaction was less than positive. Like it or not, there are some features in the new layout that can make a big difference in how user-friendly business pages […]
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Best Practices in Multi-Channel Distributed Marketing
Distribion and The Distributed Marketing Blog today announced a free webinar for marketing professionals interested in distributed marketing best practices, trends, and useful techniques for “glocalization” – a way to empower local sales organizations to personalize and customize nulti-channel communications campaigns without compromising brand or regulatory standards. The webinar will take place at noon, on […]
Pinning Email to Pinterest for Faster ROI
Pinterest is the fastest growing social media site, far outstripping other recent entries into the social media sweepstakes. But Pinterest isn’t for everyone. People either love it or hate it. Forbes blogger David Coursey called it “Facebook with training wheels” in a recent article in which he said that Facebook’s purchase of Instagram would kill Pinterest. The same […]
Five Steps to Reviving B2B Email Results
When did you last open an unsolicited e-mail and think “Hey, this is really useful?” When did you last actually download the pictures for an unsolicited e-mail? There are those who make pretty convincing arguments that B2B email marketing is a dying art. I’m not one of them, although from a personal angle, I’ve seen more […]
Using Case Studies to Make Your Sales Point
Satisfied, happy customers extolling the virtues of a product or service after they’ve tried it and gotten the results they wanted. It’s the one sales and marketing message that never goes out of date, and never gets old. Finding customers willing to do that isn’t always easy, which is why using case studies isn’t first […]
How to Give Stellar Presentations
Earlier this year, I was standing in front of a room filled with Indian entrepreneurs. At first, it looked as if I’d be speaking to a half-empty room – but noted Indian investor Vinod Khosla was speaking to a full-house next door and the overflow crowd drifted into the next open door where I was waiting […]
5 Things to Do When You’ve Published New Content
Most marketers understand that content marketing is no longer optional – it’s a requirement. So nearly all of us write blogs, publish white papers, and create a variety of eBooks and PDF’s that are available for download on our websites. At SXSW this year, Jay Baer of The Content Marketing Institute said the biggest content marketing […]
Making Email Deliver Financial ROI
It shouldn’t have come as a surprise to most marketers when the researchers at MEC Labs/Marketing Sherpa published this week’s marketing graphic: a look at how the ways in which email marketing campaigns are measured has changed over the last two years. How to make email deliver measurable results is a hot topic for nearly […]
Baby Steps Towards Online Reputation Management
It seems like one thing that comes into sharp focus every time there’s a political campaign is just how fast a crisis fueled by Twitter, blog posts, Facebook, YouTube and other social media can strike. That’s true whether you’re a political candidate or a marketer with a brand’s reputation to build or protect. So we […]
How to Sell Marketing Automation to the Boss
A few weeks ago, I attended a luncheon where Danesh De Silva, Vice President of Marketing at Orametrix, presented a great case study on how he had used marketing automation technology to transform his company’s marketing operations and the ROI he’s gotten. When Dan was finished with his story, one of the people at my table shook his […]
5 Steps to Worry-Free Social Media ROI
Sales has always been a relationship-driven process, especially in industries like financial services, insurance, biopharma, and casino gaming. Since many of our clients operate within these industries, we’ve watched with special interest as they started the process of translating their relationships into successful social media marketing campaigns. For clients who operate in industries that are […]
Best-in-Class Distributed Marketing Management
We are partnering with the Aberdeen Group on an important new survey on distributed marketing management. Individuals who take the 20-minute survey will receive a complimentary copy of the $399 research report on empowering local marketing through distributed marketing best practices when it is published. Individual responses are kept strictly confidential, and data is used […]