Best Practices in Multi-Channel Distributed Marketing

by | Apr 23, 2012 | Best Practices, Blog, Blog Archive | 0 comments

Distribion and The Distributed Marketing Blog today announced a free webinar for marketing professionals interested in distributed marketing best practices, trends, and useful techniques for “glocalization” – a way to empower local sales organizations to personalize and customize nulti-channel communications campaigns without compromising brand or regulatory standards.

The webinar will take place at noon, on Tuesday, May 8.  Attendance is free, but pre-registration is required.  Registration is now available by clicking this link.

Distributed marketing best practices deliver measurable results for organizations where strategy and creative resides in corporate marketing but local or field sales and marketing organizations or channel partners execute local campaigns — insurance, health care, financial services, casino gaming, franchise, and retail —  face a unique set of challenges in multi-channel marketing communications.

This webinar presents distributed marketing best practices based on data drawn from an analysis of over 120 global brands that effectively use multi-channel marketing communications (email, web, social, print, interactive digital, landing pages) to reach B2B and B2C prospects in regulated, distributed organizations.

Topics in the free one-hour session include:

  • Empowering local producers within brand & regulatory standards (glocalization)
  • Setting common goals & measuring campaign results
  • Harnessing the power of technology to save time and money
  • Leveraging the power of OBO (on behalf of) campaigns

The session will present real examples of the techniques and processes that help Distribion’s clients achieve outstanding results, with a summary of the results each of three clients achieved using these tips and techniques.   Presenters include

  • Edgar Rodriguez, Executive Vice President of Sales and Marketing at Distribion
  • David Potter, Vice President of Professional Services at Distribion
  • Deb McAlister-Holland, editor of The Distributed Marketing Blog

All three have decades of experience in multi-channel marketing communications, and worked together to analyze and review over 120 “best practice” audits and case studies to gather the data for the webinar.

Edgar Rodriguez, Deb McAlister-Holland, and David Potter will present the May 8 webinar on Best Practices in Multi-Channel Distributed Marketing.