Did you know? Lead nurturing emails get four to ten times the response rate compared to standalone email blasts! Email drip campaigns best practices.
Blog.
A Boost in Productivity: the Benefit of Marketing Automation
Marketing automation is the principal component of successful marketing platforms that allow brands to increase marketing efficiencies while achieving better marketing results.
A New Kind of Marketing: How Mattress Firm Took Over My Town
Could adopting Mattress Firm’s “high traffic area” brand strategy boost your content online and unleash your marketing beast?
The Weekly Content Calendar
Timing is everything when it comes to sharing content that readers will engage with. What content to post and when to post it.
An Audience for Every Marketing Strategy
Target unique audiences based on demographics and behavioral attributes allowing you to find the right audience for every brand.
The Art of A|B Testing
Test your way to success! Download our study on A|B testing and see how using this unique strategy can move the marketing metrics in the right direction.
How To Use Motivational Content in Marketing
How to recognize the common denominators in motivational content to ensure your marketing campaign is a success.
Spotlight on Women Influencing Digital Marketing
In honor of Women’s History Month, we recognize women making a difference in marketing. Get inspired with quotes from each of our five marketing leaders.
SXSW to Highlight Brand Building and Thought Leadership
This year over 400,000 people are expected to flock to Texas’ capital city in hopes to find contemporary concepts and inspiration for future branding.
Forging a Future in Franchise Marketing
Learn how this recognized leader in car rental franchising employed marketing automation and increased their success rates.
Create. Capture. Convert. A Webinar on Email Marketing
Register to attend our free webinar that covers all the email essentials and latest tracking methods to maximize engagement and improve success rates.
Email Marketing in Finance & Insurance: An Interview
We sit down with James Kerley, LIMRA’s Chief Membership Officer to discuss the role of email marketing for finance and insurance brands.