The Art of A|B Testing_connecting art and audience_header

In 2015, the world-renowned Kimbell Art Museum was one of three American museums to host the exhibit Botticelli to Braque: Masterpieces from the National Galleries of Scotland. To commemorate the exhibit, the museum hosted KimbellFest: Scotland, a celebration of Scottish culture and heritage.

The Color of Numbers

As part of their event promotions, Distribion designed and implemented a promotional email campaign to help create event awareness and drive foot traffic.

Distribion’s email marketing specialists devised an unconventional strategy that included A|B testing to gauge response and deliver the biggest impact with their target audience.  

A|B testing email campaigns help marketers better track and target audience preferences and customer habits. From subject line to creative, any part of an email campaign can be A|B tested and optimized.

Exhibit Excellence

As a result of this unique strategy – that sparked the audience’s curiosity – the campaign was well received with an impressive open rate.

Download the case study below to read the whole story.

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About The Author

James recently moved to Dallas with his family after living in Austin for 24 years. His background is in web development and email marketing. He is also experienced in street and guerilla marketing and has run street marketing campaigns for independent films, music and lifestyle brands. James is a graduate of The Art Institute of Austin, where he studied web design and interactive media. He loves working on marketing campaigns that connecting brands to consumers. James also enjoys eating ice cream with chopsticks! Connect with him on Linkedin and Twitter.