Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success.

Here are two trends that we are looking forward to in 2017:

1. Marketing automation on the rise

Increase marketing efficiency while achieving better results with automation.

Did you know? Almost 50% of North American marketers say that better integration of existing marketing technology would improve their company’s omnichannel marketing efforts. (Data & Marketing Association)

2. eCommerce Storefront a top priority

Storefronts will allow marketers the ability to select, customize and order branded materials quickly and easily through an integrated online shopping interface.

B2B eCommerce sales are expected to reach $928 billion in 2017, an 8.5% increase from 2016. (Forrester Research)

Happy holidays! Share your own 2017 goals with us in the comments section below.

About the Author

Matt is loving life as a Distribion intern. On his way to getting a BA in Music and BBA in Marketing at Southern Methodist University (SMU), he is able to apply what he is learning in SMU’s Cox School of Business to his work at Distribion. More than that, he loves working in a place where he learns something new every day!