Marketing has changed
As cliche as that may sound, marketing has evolved from what was once a one-way shouting match between brands competing for customer attention to a two-way discussion, interaction and relationship between a brand and its unique customers. Digital marketers are now looking to stand out from the busy online environment and reach customers in this more conversational and effective way through interactive mediums.
Interactive is ideal
By taking advantage of the most up-to-date trends as they come, marketers can increase their return on marketing efforts and stay current with their customers. Quizzes and other interactive channels allow customers to engage with brands and are at the forefront of digital marketing trends. In fact, quizzes are one type of online technology that is proving to score big sales wins in just a short timeframe. recently reported that Unitrends, a Data backup and disaster recovery company, recently developed a BDR Superhero personality quiz that generated 5,100 new leads and contributed $1.5M in new sales pipeline in three months. With numbers like that, it goes to show that it’s time to start penciling quizzes into your digital marketing strategy.
Can you pass our Marketing Genius Quiz?
In honor of National Trivia Day, we would like to share our marketing automation quiz we created a few months ago. Our short 10 question marketing automation quiz will rank you from marketing zero to hero.
Learn more about your results:
Contender in Training (0-3 Correct)
Karate Kid – Columbia Pictures
So you have some work to do. That’s ok! Thousands of marketing professionals just like you have been where you are now. Many successful marketing managers have chosen to learn more about the topic and incorporate marketing automation strategies into their campaigns. And the future is bright. According to Lenskold & Pedowitz Groups, 63% of companies outgrowing their competitors use marketing automation. Get going! The Beginner’s Guide to Marketing Automation Infographic is a good place to start.
The Skillful Slugger (4-7 Correct)
Rookie of the Year – Twentieth Century Fox
You know the value of hard work, but are looking at ways to grow your brand with less time. Go ahead; give yourself a pat on the back. You are well on your way to executing a more strategic marketing plan with ease. You’ve done your homework; now it may be time for you to set up a demo with 3-4 marketing automation platforms to see how you could save time, measure your investment and grow your business.
The Sharp Shooting Buzzer Beater (8+ Correct)
Space Jam – Warner Bros.
Congratulations! You understand that marketing automation is more than just a fancy word for email blast to paid lead lists. You most likely already use an automation platform and know the basic ins and outs of the software’s capabilities. You use marketing automation as an everyday tool in the marketing shed incorporating features like landing pages, lead generation, CRM integration, social marketing and analytics. Don’t stop now! (You’re on a roll) Check out the Marketing Automation Trends Report Infographic to learn more about the software driving over a billion dollars in B2B vendor revenue each year.
About the Author
Alex Navarro comes to Distribion with a background in developing and executing national brand awareness campaigns. His passion is creating personalized marketing strategies and watching them come to life. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He also loves meeting new people – connect with him on LinkedIn or Twitter.