Forging a Future in Franchise Marketing

2/24/2016 By using simple opt-in capabilities and a centralized corporate control, U-Save now has an impressive rate of adoption for marketing campaigns and enjoys email open rates nearly double the average, making a real difference for their franchisees. Download the...

Email Marketing Metrics That Matter

2/10/2016 Once you understand one campaign’s pitfalls and accomplishments, you can transform your next email to better connect with your audience. Sure, you may blindly hit bulls-eyes, but with the correct reporting practices, you’ll be able to remove the...

The Weekly Marketing Content Calendar

1/27/2016 When deciding what message complements each day of the week, we typically follow the content bell curve. We start light on Monday, easing our readers into the week, followed by deeper content in the middle, ending with lighter content leading to the weekend....

Targeted Email Marketing: A Success Story

12/15/2015 By applying this three-step approach and audience targeting with the Prospect Finder, our email specialists were able to double open and click through rates for our client, a Dallas-based luxury appliance reseller. Download the case study to get the inside...

The Ambitious List of Marketing Resolutions

12/2/2015 As you start to plan your brand’s marketing goals for the new year, keep these resolutions in mind. We’ve created our ambitious list of marketing resolutions to target for the New Year to ensure a successful 2016. [DOWNLOAD]