Just like there is an audience for every brand, there’s a marketing platform for every brand too. To reach the audience you are targeting, it takes a vast marketing automation platform – one that has all the complexities and features necessary, yet simple enough to navigate and use across multiple channels.
Why is marketing automation important?
Let’s take a step back and think about all the types of marketing technology your brand uses.
- Email Marketing
- Social Media Marketing
- Customer Relationship Management (CRM)
- Content Management System (CMS)
- Search Marketing
- Testing & Optimization
- Marketing Analytics
- Webinars, Web Conferencing and Virtual Events
- Graphic Design Tools
- Project Management
- Collaborative Software
- Web Hosting
- And so many more…
I’m sure I am forgetting a few marketing tools, and with the incredible amount of options currently available online today, I wouldn’t be surprised if a few more were launched as I write this post. It’s probably no surprise that automating all these tasks can be critical to managing a brand so that you can engage with your audience and find marketing success.
The results are remarkable
According to VB Insight, 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase. Marketers want to be able to integrate their marketing capabilities to reach their target audience with ease, increase conversion rates, retain current clients, and position their brand as a leader in the space.
Source: Ascend2
Unfortunately, based on a survey done by Ascend2, 59% of companies do not fully use the technology they have available to streamline marketing capabilities. That’s why it’s essential to find the right marketing automation provider.
Tools boosting productivity
Distribion, a leader in marketing automation software was recently recognized in Mountnow’s Definitive List on Online Marketing Resources for Every Business. The list, prepared according to the company’s brand value, contribution to the market, social popularity and future potential was released by Mountnow’s Content Marketing Manager Sayed Shahnur in late March.
“All the companies mentioned are the very best in their game and are serving many businesses all around the world,” says Shahnur. “If you are using multi-channel marketing in your business strategy, [Distribion] is one of the best online marketing resources to use! It offers a complete marketing automation system that helps big brands in regulated industries maintain brand control.”
By focusing on simplifying the processes, nurturing the customer journey and building an army of brand advocates, top marketing automation providers are able to stand out. Marketing automation is the principal component of successful marketing platforms that allow brands to increase marketing efficiencies while achieving better marketing results.
To learn more about marketing automation and read the recent press release on Distribion’s inclusion in Mountnow’s List of Top Marketing Automation Tools, click on the link below.
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About the Author
Alex Navarro is a California-native who currently lives in Dallas, Texas with his fantastic wife. In the past, he’s been responsible for creating, developing and executing national brand awareness campaigns and has enjoyed developing personalized marketing and promotional plans. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He also loves meeting new people – connect with him on LinkedIn or Twitter.