Fox News featured The Distributed Marketing Blog in today’s “Fox Business” online report. In a story titled: When it Comes to Social Media, How Much is Too Much?, Fox Business reporter Jeffrey Gangemi interviewed the blog’s editor and reported on the widespread response to a recent blog post that “went viral” and was picked up by […]
Blog Archive.
Facebook Faux Pas: Six Things Businesses Need to Know
Most marketers understand how Facebook works very well from a personal standpoint — but some of the recent rules and changes that Facebook has made in how it treats business users make it easy to commit a Facebook faux pas. Creating a Profile Instead of a Page — People have profiles, businesses have pages. What’s […]
Marketing Technology 2011: 51% Hunger for a Solution
Back in February, Forrester analyst Suresh Vittal published a report titled Marketing Technology Adoption 2011. With his usual thoroughness, Vittal documented the kinds of technology that marketers are using in detail. More importantly, he documented a sad truth: 51% of large companies admit that they are still behind the curve when it comes to using technology […]
Are you settling for marketing mediocrity?
Social Media Today just published a list of the 10 Most Common Oversights in Digital Marketing. It’s an interesting list of common mistakes marketers make in social media. One of the ten (#8) jumps out at anyone who’s ever managed a multi-channel marketing campaign in a distributed marketing organization: Settling for mediocrity: In the age of superior […]
Insurance & Financial Advisor Magazine Features Distributed Marketing Technology
The June issue of Insurance & Financial Advisor magazine includes a feature story on how 1st Global Chief Marketing Officer (CMO) Brian M. Finnigan is using technology to streamline his company’s internal communications — and why he plans to expand his use of the produce to all advisors before the end of the year. Finnigan told […]
Happy 40th Birthday, Email!
http://flic.kr/p/86P7Yw Forty years ago, engineer Ray Tomlinson sent the first electronic mail message. No one remembers now what the message said, only that it was short and difficult to compose. But whatever it said, it changed the communications picture forever. When he showed his work to a colleague, he was told firmly, “Don’t go telling anyone! […]
Employee Training: Step One in Preparing for a Social Media Crisis
A couple of weeks ago, lawyers from up and down the Atlantic coast of the U.S. gathered at the Marriott Marquis in New York’s Times Square for the 23rd Annual Corporate Counsel Conference. Like attorneys everywhere, the corporate lawyers gathered in New York were eager to learn more about how to handle what most believe […]
Drawing the Line Between Personal and Professional
Over the past week, thousands of new readers have visited this blog in response to an article on regulation and compliance in social media. So The Distributed Marketing Blog is happy to announce a free webinar on July 14 that will help further explore the emerging need to divide personal and professional use of digital and social […]
Who Owns Your Linked In Profile?
Compliance is good, right? So there shouldn’t be any controversy about a new tool that enables compliance. So far, there hasn’t been much resistance to corporate social media policies or to the use of monitoring tools for Facebook, Twitter, and other social media sites. On Wednesday, however, a press release from compliance software vendor Actiance […]
Survey Says: Familiarity, Ease-of-use, and Cost Trump “Cool” for Marketers
Familiarity, ease-of-use, and cost trump “cool” when marketers decide which communications channel to use. That’s the take-away from a recent survey which looks at some of the factors that weigh into a marketer’s decision on which communications channel to use. Pity the poor marketer who has to decide how to make the best use of time, money, […]
What Channels Deliver the Best Results?
In the first quarter of 2011, Gleanster conducted the Multi-Channel Marketing Management Survey in which CMO’s were asked to select the two most effective communications channels. Traditional marketing tools beat out newer tools by a wide margin. Why? The survey report concludes that one of the major reasons is that most companies have not yet invested the […]
A Casket Salesman’s Lesson on Infrequent Customer Loyalty
Brand marketers invest billions creating an emotional connection between their brand and prospective or current customers. In fast food, packaged goods, entertainment, fashion, automotive marketing and many other industries, brand loyalty is the Holy Grail for marketing. For any distributed marketing organization – companies who rely on franchise networks, VARs, dealers, agents, or chain store […]